This RFP seeks a contractor to provide comprehensive advertising and marketing production services for the South Carolina Lottery. The selected vendor will be responsible for all aspects of advertising production, including creative concept development, graphic design, photography, copywriting, illustration, casting talent, ownership negotiations, pre-press and printing, film, video, radio, and digital or electronic media direction such as shooting, editing, dubbing, and trafficking.

The contractor will develop creative content for a range of platforms including television, radio, digital media, print materials, and other marketing initiatives with the goal of increasing public awareness of the Lottery’s products and its educational mission while also promoting responsible gambling. Services include creative strategy development, content production, and delivery of final elements to the Media Placement Services Contractor as requested. Work entails integrating traditional, non-traditional, and digital advertising methods, producing high-quality content for web, mobile, and social media, and creating outdoor billboards, indoor digital signage, and point-of-sale display units. The contract will be for a one-year period.