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Adult Opioid Overdose Prevention and Recovery Social Media Initiative Services

Overview


Marketing, Advertising & Social Media
Knoxville, Tennessee, United StatesPosted: August 27, 2026Deadline: September 25, 2026

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SUMMARY


The vendor will develop, implement, and evaluate a social media campaign promoting adult opioid overdose prevention, treatment, and recovery resources. The campaign must use validated, evidence-based content and address both the general population and selected special populations.

KEY REQUIREMENTS


TIMELINE


Questions due by September 10th, 2026.

Proposals due by September 26th, 2026.

QUESTION DEADLINE


September 10, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


Knox County Procurement Division

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DESCRIPTION


The vendor will provide social media initiative services for an adult opioid overdose prevention, treatment, and recovery campaign. The campaign will address the general population and selected special populations, including people experiencing homelessness.

The selected provider will supply a ready-made campaign featuring evidence-based messaging on adult opioid use disorder, overdose prevention, treatment options, and recovery resources. Content must be validated, with documentation demonstrating that the messaging has produced knowledge gains or behavior changes in prior deployments.

Services will include development of platform-specific strategies for Facebook, Instagram, YouTube, and other relevant channels; a content calendar and recommended posting cadence; and recommendations or a management plan for paid media placement, audience targeting, and campaign optimization. Questions must be submitted by September 10, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due September 25, 2026. Questions must be submitted by September 10, 2026.
Who issued this RFP?
It was issued by Knox County Procurement Division. The work is located in Knoxville, Tennessee, United States.
Who is a good fit for this opportunity?
  • Social media marketing agency with public health campaign experience
  • Expertise in opioid use disorder, overdose prevention, treatment, and recovery communications
  • Demonstrated ability to develop evidence-based and validated health messaging
  • Experience managing Facebook, Instagram, YouTube, paid media, audience targeting, and optimization
  • Proven record evaluating campaigns for knowledge gain or behavior change
  • Capability to reach underserved and unhoused populations

Analysis generated by Settle AI from the source RFP.

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Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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