When is the submission deadline?

Submissions are due August 7, 2026. Questions must be submitted by July 22, 2026.

It was issued by Kinark Child And Family Services. The work is located in Ontario, Canada.

Who is a good fit for this opportunity?

Digital marketing agency with strong Google Ads campaign management expertise. Demonstrated experience optimizing lead generation campaigns within fixed budgets. Proficiency in PPC reporting, conversion tracking, and performance analytics. Ability to manage ongoing account audits and improve campaign efficiency. Experience aligning ad creative and landing pages with client brand standards. Established presence in Canada or familiarity with the Ontario market.

Ad Campaign Management Services (Due August 7, 2026)

Overview

Marketing, Advertising & Social Media

Ontario, CanadaPosted: July 14th, 2026Deadline: August 7th, 2026

Settle Signals

Market intelligence for public sector sales teams

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

Learn more about Settle

SUMMARY

An Ontario agency is seeking a vendor to manage and optimize its existing Google Ads campaigns on an ongoing basis. The scope includes campaign administration, performance optimization, auditing, and detailed monthly reporting.

KEY REQUIREMENTS

Must not be a U.S. business (headquarters in the United States and fewer than 250 full-time employees in Canada)
Must have experience optimizing Google Ads accounts of similar size and sector
Must provide three business references for similar work in the past five years
Must agree to an inspection of facilities if applicable
Must maintain general liability and professional insurance
Must comply with the highest ethical standards throughout the bidding process
Must provide a knowledge and asset transfer plan in the event of contract termination
Must maintain Kinark's ownership of and access to the Google Ads account at all times

TIMELINE

Release of RFP: July 13th, 2026

Vendor/Respondents Information Requests sent via Bids and Tender: July 22nd, 2026

Responses to questions by: July 28th, 2026

Information session for all vendors: July 28th, 2026 at 11:00am EST

RFP closing deadline: August 7th, 2026 at 12:00pm

Interviews: Week of August 10th, 2026

RFP awarded: August 21st, 2026

QUESTION DEADLINE

July 22nd, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

See Decision-Maker Contacts

Issuing Agency

Kinark Child And Family Services

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

The issuing agency in Ontario, Canada is seeking a vendor to assume ongoing management of its existing Google Ads account and campaigns. The selected provider will be responsible for day-to-day campaign administration, including management of keywords, ad groups, ad copy, extensions, and audience targeting settings.

The work includes continuous optimization of bidding, budget allocation, keyword targeting, negative keywords, and Quality Score to sustain or improve lead volume within a fixed budget. The vendor will also conduct regular account audits to identify inefficiencies such as wasted spend and underperforming keywords or placements, while maintaining or refining ad creative and landing page alignment in accordance with the agency's approved brand standards.

In addition, the vendor must provide regular performance reporting covering metrics such as impressions, clicks, click-through rate, cost per click, cost per lead, conversion rates, and total leads generated. Monthly reporting should also show how the total monthly amount is divided between ad spend and the management fee, along with data-driven recommendations to protect or improve campaign performance. Questions are due by July 28, 2026.

Similar RFPs

Frequently asked questions

When is the submission deadline?: Submissions are due August 7, 2026. Questions must be submitted by July 22, 2026.
Who issued this RFP?: It was issued by Kinark Child And Family Services. The work is located in Ontario, Canada.
Who is a good fit for this opportunity?: Digital marketing agency with strong Google Ads campaign management expertise
Demonstrated experience optimizing lead generation campaigns within fixed budgets
Proficiency in PPC reporting, conversion tracking, and performance analytics
Ability to manage ongoing account audits and improve campaign efficiency
Experience aligning ad creative and landing pages with client brand standards
Established presence in Canada or familiarity with the Ontario market

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

See how Settle works