(1) Vendor needs to provide 988 public education campaign services.– Developing a comprehensive outreach and awareness campaign to promote the 988 Helpline– Increase awareness and use of urgent behavioral health services, specifically the 988 Helpline, among city residents and stakeholders. – Campaign should promote behavior change in how individuals respond to an urgent need for mental health and substance use services encouraging them to call or refer others to call 988.– Conduct market research to identify target demographics, behaviors, and platform preferences. Use surveys, focus groups, and social listening tools to gather data.– Develop a paid media strategy that includes, as appropriate, the development and purchase of traditional mass media (e.g., broadcast and/or cable TV, radio, streaming, etc.), sponsored social media posts, digital ads (video and static), out–of–home advertising, etc.– Earned media: Design an earned media strategy that includes, as appropriate, media events, radio interviews, feature articles, editorial board visits, etc.– Social media: Craft a social media strategy based on the market research and message testing you conduct.(2) A pre–proposal conference will be held on November 24, 2025.(3) All questions must be submitted no later than December 1, 2025.