Fixing the Security Questionnaire Bottleneck in B2B Deals

Feb 6, 2026

by

Ben

Wetzell

by

Ben

Wetzell

The 11th-Hour Deal Killer

You have done the hard work. The demo was a success, the stakeholders are bought in, and the verbal 'yes' has been delivered. Then, a massive spreadsheet arrives in your inbox: the Security Questionnaire. It contains 250 questions about encryption, data residency, and disaster recovery. Suddenly, your deal hits a wall.

For many teams, this is where the momentum dies. Sales reps lose their sense of urgency while waiting for overworked DevOps engineers to answer the same questions they answered three weeks ago for a different prospect. This friction does more than just delay a signature; it creates a window for competitors to slide back in or for the budget to be reallocated. If security reviews are eating your sales cycle, you do not just have a paperwork problem—you have a revenue velocity problem.

The High Cost of the Search and Rescue Mission

When a new Request for Information (RFI) or security audit arrives, the standard operating procedure is usually a frantic search. You look through old emails, hunt down a previous 'final' version of a Word document, or ping the Chief Technology Officer (CTO) on Slack. This search and rescue mission is expensive.

Research suggests that knowledge workers spend up to 20% of their time just looking for information. In the context of a 50-person SaaS company, that is the equivalent of losing ten full-time employees to the 'where is that file?' game. When these questions are handled manually, the Risk of Human Error (RHE) skyrockets. Answering a data retention question incorrectly can lead to legal liability or a failed audit during the Procurement process (the formal procedure of purchasing goods or services).

The Solution: A Centralized Source of Truth

To win back your time, you must stop treating every questionnaire like a unique creative writing project. The fix begins with a Centralized Proposal Knowledge Base. By consolidating every approved answer regarding your Technical Stack (the combination of software and tools used to build a product) into a single Library, you create a foundation for speed.

Tools like Settle allow you to ingest legacy PDFs, spreadsheets, and CSV files to build this 'Library.' Instead of hunting for the latest SOC2 Type II (Service Organization Control 2) response, your team has a searchable, semantic index that knows exactly how you described your firewall settings in the last bid. This single source of truth ensures that Sales, Legal, and Engineering are all singing from the same songbook.

Turning Automation Into a Competitive Advantage

Once your knowledge is centralized, you can move from manual retrieval to AI-driven drafting. Modern teams are using Generative AI (GenAI) to handle the first 80% of any questionnaire. Imagine uploading a 150-row Excel sheet and having the software automatically match past answers to new questions based on intent rather than just keywords.

This is where small teams gain a Competitive Advantage Through Automation. You don't need a dedicated proposal department of ten people to compete with enterprise giants. By using Settle’s auto-drafting capabilities, a single Sales Operations manager can complete a document in two hours that used to take three days. This allows your team to maintain a high 'Bid Velocity' (the speed at which proposals are submitted) without burning out your engineers.

Collaborating Without the Chaos

Even with great AI drafts, security documents require a human touch. The traditional 'email tag' method of reviewing answers is where many deals go to die. You send a draft to the head of security; they leave a comment in a cell; you miss the notification; the deadline passes.

Solving this requires Enterprise-Grade Collaboration. By moving the workflow into a project workspace, you can assign specific questions to specific reviewers with automated notifications. Within Settle, the 'Inbox' acts as a command center for these tasks. Reviewers can see exactly what needs their attention, reply to threaded discussions, and resolve comments in minutes. This structured workflow cuts the 'Review Loop' (the time it takes for multiple stakeholders to approve a document) by more than half.

From Defensive Responding to Offensive Growth

When you fix the security questionnaire bottleneck, your team stops playing defense. You move from being reactive—scrambling to finish paperwork—to being proactive. This efficiency frees up cycles to focus on RFP Discovery & Pipeline Growth. Instead of hiding from complex bids because the paperwork is too daunting, you can actively seek out high-fit opportunities through tools like RFP Hunter (the Settle discovery engine), knowing your backend process is built for scale.

The goal is simple: make it as easy as possible for your customer to say yes. By automating the most tedious parts of the security review, you remove the last hurdle standing between your solution and a signed contract.

Tools like Settle help automate this process by turning your scattered documents into a high-velocity revenue engine. Don't let a spreadsheet be the reason your best deals stall.

Frequently Asked Questions

How does AI actually help with security questionnaires without hallucinating?

AI in proposal management uses a process called Retrieval-Augmented Generation (RAG). Instead of the AI making up answers from the open internet, it is strictly grounded in your approved 'Library' of past documents. Tools like Settle are designed to return an 'answer not found' message if your knowledge base doesn't have the specific technical data needed, effectively preventing hallucinations and ensuring that every response is based on your actual company facts.

What is the typical time saving when using automation for security reviews?

Most mid-market and enterprise teams see a reduction in response time of approximately 80% after their knowledge base is established. For a standard 200-question security audit, this shifts the workload from 15-20 hours of manual labor down to 3-4 hours of targeted review. This efficiency allows sales teams to maintain momentum during the final stages of the procurement cycle, often closing deals 1-2 weeks faster than manual processes.

Can security questionnaire software handle different file formats like Excel and PDF?

Yes, professional platforms like Settle are built to ingest and export the most common formats used in procurement, including Word (.docx), Excel (.xlsx), CSV, and PDF. The software can automatically extract questions from these documents, allowing you to answer them in a structured workspace before exporting them back into the original format for the client. This eliminates the formatting headaches associated with copy-pasting between disparate files.

How do we keep our security answers updated as our product changes?

Maintaining an accurate 'Source of Truth' is handled through metadata tracking and periodic 'Library' audits. Every time you finish a new project, you can push updated answers back into your central knowledge base to enrich the data. Settle tracks version history, authors, and dates for every entry, ensuring that you are always pulling the most recent technical specifications or compliance certifications (like a renewed SOC2) into your new proposals.

Does this software replace the need for a security or engineering review?

Automation does not replace the expert; it empowers them. While AI can handle the repetitive 'first draft' of a questionnaire, a human expert should always perform a final review for high-stakes enterprise bids. The software provides 'Inbox' and collaboration features that make this review process much faster by highlighting exactly where the expert is needed, rather than asking them to read the entire document from scratch.

Learn more about RFP automation

Learn more about RFP automation

BG

Submit your next proposal, within 48 hours or less

Stay ahead with the latest advancement in proposal automation.

BG

Submit your next proposal, within 48 hours or less

Stay ahead with the latest advancement in proposal automation.

BG

Submit your next proposal, within 48 hours or less

Stay ahead with the latest advancement in proposal automation.