Crafty Scales RFP Automation: From Days to Hours and 3x the Volume
Crafty, a fast-growing workplace food and beverage platform, powers offices around the world with snacks, coffee, and catering programs that keep teams happy and energized.
As Crafty began pursuing more enterprise clients, their RFP workload skyrocketed — and their manual response process couldn’t keep up.
Jordan Christopher, SVP of Sales @ Crafty
The Challenge
Enterprise RFPs came in fast, each one hundreds of questions deep and requiring detailed, cross-department input.
Crafty’s teams were:
Searching through old docs, Notion, and Slack threads for past answers
Chasing down subject matter experts for approvals
Repeating work for every new proposal
This fragmented process meant slower turnarounds, inconsistent answers, and missed opportunities.
The Solution (Settle’s AI Proposal Manager)
In early 2025, Crafty adopted Settle, the AI-powered proposal automation platform designed specifically for RFP workflows.
Settle gave Crafty:
A central proposal library – every approved answer stored, searchable, and reusable.
AI-powered draft generation – responses pre-filled from past content, tailored automatically to each new RFP.
Seamless Slack collaboration – teams could review and edit information without leaving their daily workflow.
One-click exports – finished responses delivered in Excel, Word, or PDF instantly.
Because Settle fits naturally into existing processes, Crafty’s global team adopted it quickly.
The Results
In just months, Crafty completely transformed how it handles proposals: The time to respond to RFPs has decreased by 80%, volume has increased 3x, and the top sales reps are spending more time selling and less time repeatedly answering others' questions.
