Crafty Scales RFP Automation: From Weeks to Hours Processing 3x the Volume
Crafty, a fast-growing workplace food and beverage platform, powers offices around the world with snacks, beverages, and coffee that keep teams happy and energized.
As Crafty’s brand recognition grew and they began pursuing more enterprise clients, their RFP workload skyrocketed — and their manual response process couldn’t keep up.
The Challenge
Enterprise RFPs came in fast, each one hundreds of questions deep and requiring extensive cross-departmental coordination.
Crafty’s teams were:
Generating one-off responses.
Searching through outdated docs, a static knowledgebase (Notion), and Slack threads for past answers.
Chasing down subject matter experts for inputs, reviews, and approvals.
Repeating mundane Q&A work for each new RFP.
This fragmented process resulted in slower turnarounds, inconsistent quality, and significant manual work by each seller.
The Solution (Settle’s AI Proposal Manager)
In early 2025, Crafty adopted Settle, the AI-powered proposal automation platform designed to specifically improve RFP workflows.
Settle gave Crafty:
A centralized proposal library – organized every high-quality and internally certified answer to be searchable and reusable.
AI-powered response generation – responses automatically pre-populated from past content, specifically tailored to the unique needs of each new RFP.
Seamless Slack collaboration – teams could review and edit information without disrupting their daily workflow and workstreams.
One-click exports – completed responses instantly generated and delivered in Excel, Word, or PDFs.
Because Settle fits naturally into existing processes, Crafty’s global team adopted it quickly.
The Results
In just months, Crafty completely transformed how it handles RFP responses: The time to submit has decreased by 80%, the volume they are able to handle has increased 3x, and the top sales reps are spending more time selling and less time repeatedly answering questions.
