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Rural Development Trust
Organization overview and procurement intelligence available on paid plans.
A vendor is sought to provide comprehensive website management, digital marketing, and communications agency services utilizing the WordPress content management system. Services must ensure compatibility across mobile devices, web browsers, and social media platforms, enhancing user accessibility and engagement.
The selected agency will be responsible for devising and implementing digital strategies, managing and maintaining the current WordPress-based website, and facilitating a smooth migration of website development and management activities. Digital marketing responsibilities include search engine optimization (SEO/SEM), social media optimization (SMO), donor acquisition campaigns, the development of landing pages optimized for donations, management of email journeys and WhatsApp API integration, and delivering monthly creative campaign packs. The scope further involves Meta and Google ad management as well as the packaging of case studies to support fundraising efforts and online fundraising operations.
On a consultancy basis, the agency will provide public relations support, including media relations, crisis and reputation management, thought leadership positioning, campaign PR, and elevating the organization's visibility through generative engine platforms. The overall objective is to strengthen digital presence, drive donor engagement, and enhance the effectiveness of fundraising and communications outreach.
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