Website Design Services

The organization is seeking a vendor to provide comprehensive website design services, encompassing a full redesign of its primary website to serve as an effective digital front door for its network. The project scope includes a strategic overhaul of site navigation, ensuring intuitive audience pathways tailored for prospective families, current families, staff candidates, donors, and community partners. The redesigned site should be built around a robust information architecture that streamlines user journeys from the homepage.

A new design system will be established, featuring consistent page layouts, cohesive typography, imagery, color usage, and calls to action that align with the organization's brand guidelines, while still allowing for individual campus culture to be highlighted. Content and storytelling must be synchronized with the organization's messaging framework, ensuring that every school page reinforces the overall brand narrative. The website will feature a searchable and filterable school directory, enabling families to locate schools based on grade level, location, program, and ward.

The project includes seamless integration of a careers microsite, enhanced search engine and AI optimization for high-intent charter school searches, and a focus on location-specific and enrollment-driven content. Accessibility and performance are paramount, with the site required to be fully responsive, mobile-optimized, and compliant with ADA standards. The scope also covers content migration, consolidation, and prioritization, moving administrative content to appropriate sections. The vendor will provide design, development, comprehensive testing, training, post-launch support, and ensure close collaboration with the communications team throughout the process.