Overview


Software, Web & Mobile Development
Washington, District of Columbia, United StatesPosted: July 3rd, 2026Deadline: July 31st, 2026

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SUMMARY


RFP for a comprehensive redesign and development of an educational organization's website, focusing on improved strategy, design, accessibility, and user experience.

KEY REQUIREMENTS


CONTRACT DURATION


36 months

TIMELINE


Proposals must be submitted by July 31st, 2026, no later than 4pm.

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


Friendship Public Charter School

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The organization is seeking a vendor to provide comprehensive website design services, encompassing a full redesign of its primary website to serve as an effective digital front door for its network. The project scope includes a strategic overhaul of site navigation, ensuring intuitive audience pathways tailored for prospective families, current families, staff candidates, donors, and community partners. The redesigned site should be built around a robust information architecture that streamlines user journeys from the homepage.

A new design system will be established, featuring consistent page layouts, cohesive typography, imagery, color usage, and calls to action that align with the organization's brand guidelines, while still allowing for individual campus culture to be highlighted. Content and storytelling must be synchronized with the organization's messaging framework, ensuring that every school page reinforces the overall brand narrative. The website will feature a searchable and filterable school directory, enabling families to locate schools based on grade level, location, program, and ward.

The project includes seamless integration of a careers microsite, enhanced search engine and AI optimization for high-intent charter school searches, and a focus on location-specific and enrollment-driven content. Accessibility and performance are paramount, with the site required to be fully responsive, mobile-optimized, and compliant with ADA standards. The scope also covers content migration, consolidation, and prioritization, moving administrative content to appropriate sections. The vendor will provide design, development, comprehensive testing, training, post-launch support, and ensure close collaboration with the communications team throughout the process.

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Frequently asked questions


When is the submission deadline?
Submissions are due July 31, 2026.
Who issued this RFP?
It was issued by Friendship Public Charter School. The work is located in Washington, District of Columbia, United States.
Who is a good fit for this opportunity?
  • Expertise in large-scale website design and development for educational organizations
  • Experience with ADA-compliant and accessible web solutions
  • Proficiency in information architecture, content migration, and brand-aligned digital storytelling
  • Ability to integrate and optimize career and directory microsites
  • Strong portfolio showcasing similar redesign projects
  • Collaborative approach with client communications teams

Analysis generated by Settle AI from the source RFP.

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