A health insurance organization in Idaho is seeking a vendor to redesign and develop its website with an emphasis on user experience, search engine optimization, and mobile responsiveness. The project includes revamping both the main website and landing pages to facilitate a seamless user journey, guiding individuals from initial interest through enrollment. The redesigned website should present critical information in a clear and accessible manner, empowering consumers to make informed health insurance decisions during open and special enrollment periods.

Key objectives for the project include implementing SEO best practices, optimizing the website for mobile devices, and improving navigation and content structure for major user segments. The new site should also be built on WordPress to allow for straightforward content updates by internal staff, and must address overall site performance and accessibility standards. As part of the engagement, the vendor will review the current site, propose updated site architecture and wireframes, migrate existing content, recommend enhancements, and conduct comprehensive testing for performance, accessibility, and browser compatibility. All site files and documentation are to be delivered at project completion.