Website Design, Development and Migration Services
Overview
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SUMMARY
KEY REQUIREMENTS
CONTRACT DURATION
TIMELINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Friendship Public Charter School
DESCRIPTION
The issuing organization seeks a vendor to provide website design, development, and migration services for a network of nine campuses. The project includes a comprehensive redesign of the website as the organization's primary digital front door, with a focus on improving usability and better serving key audiences such as prospective families, current families, prospective staff, donors, and community partners.
The selected vendor is expected to deliver strategy and information architecture improvements, including restructured navigation and intuitive audience pathways from the homepage. The work also includes search engine and AI optimization to improve visibility for high-intent charter school searches, supported by stronger positioning, location-specific pages, and enrollment-focused content.
Additional requirements include a fully responsive, mobile-optimized website that meets ADA accessibility standards, including color contrast, navigation accessibility, and link visibility. The project also involves content migration and consolidation, prioritizing content for families and staff while relocating compliance and administrative material.
The vendor will also establish a consistent design system covering page layouts, typography, imagery, color usage, and calls to action while allowing individual campuses to reflect their unique cultures. Other scope elements include aligning copy, photography, and video with the organization's messaging framework, building a searchable and filterable school directory by grade level, location, program, and ward, and integrating a careers microsite with unified navigation and visual experience.
Similar RFPs
Frequently asked questions
- When is the submission deadline?
- Submissions are due July 31, 2026.
- Who issued this RFP?
- It was issued by Friendship Public Charter School. The work is located in Washington, District of Columbia, United States.
- Who is a good fit for this opportunity?
- Web design and development firm with large-scale website redesign experience
- Proven expertise in content migration and information architecture
- Experience serving education, nonprofit, or multi-location organizations
- Strong accessibility compliance capabilities, including ADA standards
- SEO and digital content strategy expertise for audience growth and enrollment goals
- Ability to build responsive, searchable directory features and microsite integrations
- Creative team with brand system, UX/UI, copy, photography, and video alignment experience
- Capacity to support stakeholder coordination across multiple campuses
Analysis generated by Settle AI from the source RFP.
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