When is the submission deadline?

Submissions are due July 16, 2026. Questions must be submitted by June 30, 2026.

It was issued by Saint Mary's University. The work is located in Halifax, Nova Scotia, Canada.

Who is a good fit for this opportunity?

Experienced brand strategy and audit consulting firm. Demonstrated expertise working with higher education institutions. Ability to conduct large-scale stakeholder assessments. Proven track record in post-refresh brand evaluations. Canadian or North American presence preferred.

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University Brand Audit Services

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Overview

Marketing, Advertising & Social Media

Halifax, Nova Scotia, CanadaPosted: June 19th, 2026Deadline: July 16th, 2026

Fit Score

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SUMMARY

Seeking a vendor to perform a full brand audit for a Nova Scotia university following its 2021 brand refresh.

KEY REQUIREMENTS

Must submit proposal through the University's online Bonfire portal
Must include a completed and signed Submission Form (Appendix B)
Must include pricing information that complies with Appendix C
Must include a response to Appendix D (RFP Particulars)
Maximum page limit on submissions is 20 pages
Must follow University Occupational Health and Safety (OHS) policies and procedures when on university property
Must have insurance with insurers having a secure A.M. Best rating of B+ or greater
Must maintain commercial general liability insurance with an inclusive limit of not less than $5,000,000 per occurrence

TIMELINE

Issue Date of RFP: June 18th, 2026

Deadline for Questions: June 30th, 2026

Submission Deadline: July 16th, 2026

Anticipated Execution of Agreement: August 7th, 2026

QUESTION DEADLINE

June 30th, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Saint Mary's University

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DESCRIPTION

The selected vendor will conduct a comprehensive brand audit for a Canadian university, following its most recent brand refresh in 2021. The purpose of the audit is to evaluate the effectiveness of the updated brand and identify areas for further enhancement or alignment with strategic objectives.

All vendors are invited to submit any questions regarding the RFP by June 30, 2026. The university seeks a thorough, insightful analysis that assesses current brand perception among stakeholders and offers actionable recommendations for brand development.

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Frequently asked questions

When is the submission deadline?: Submissions are due July 16, 2026. Questions must be submitted by June 30, 2026.
Who issued this RFP?: It was issued by Saint Mary's University. The work is located in Halifax, Nova Scotia, Canada.
Who is a good fit for this opportunity?: Experienced brand strategy and audit consulting firm
Demonstrated expertise working with higher education institutions
Ability to conduct large-scale stakeholder assessments
Proven track record in post-refresh brand evaluations
Canadian or North American presence preferred

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University Brand Audit Services (Due July 16, 2026) | Settle RFP Hunter