When is the submission deadline?

This RFP closed on October 9, 2026 and is no longer accepting submissions.

What is the budget for this RFP?

The published budget is $50,000.

It was issued by City Of Lodi. The work is located in Lodi, California, United States.

Who is a good fit for this opportunity?

Transit advertising or out-of-home media sales expertise. Experience managing advertising programs across vehicles and public infrastructure. Capable of handling sales, contracting, installation, maintenance, billing, and reporting. Strong advertiser account management and revenue-growth capabilities. Established operational presence in California or comparable municipal markets.

Transit Advertising Revenue Program Services (Closed)

The City seeks a vendor to manage and expand advertising sales and operations across transit vehicles and bus shelters. Responsibilities include sales, contracting, advertiser coordination, installation, maintenance, billing, and revenue reporting.

Must have demonstrated experience negotiating and managing advertising agreements
Must have demonstrated experience in the design, production, installation, and management of transit advertising programs
Must have demonstrated knowledge of and ability to comply with applicable laws, regulations, and permits
Must have demonstrated experience managing advertising accounts for a transit system of similar size and scope
Must provide at least three references
Must be licensed and authorized to conduct business in the State of California
Must obtain and maintain a valid City of Lodi business license
Must provide evidence of ability to obtain and maintain required insurance
Must propose a minimum revenue-share percentage of 46% of Net Advertising Revenue
Must provide a minimum annual guaranteed payment of $50,000

RFP Release Date: September 14th, 2026

Questions Due: September 21st, 2026

Responses to Questions/Addendum Issued: September 25th, 2026

Proposal Submission Deadline: October 9th, 2026

City Council Award: December 2nd, 2026

Contract Start Date: January 1st, 2027

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

The City is seeking a vendor to manage and grow its transit advertising revenue program across designated City transit vehicles and bus shelters. Services will encompass the full advertising lifecycle, including solicitation, marketing, sales, contracting, design coordination, installation, administration, and maintenance.

The selected vendor will provide advertising solicitation and sales, marketing and account management, advertising rate and contract administration, advertiser coordination, design and production coordination, installation and removal, maintenance and quality control, inventory management, billing and collection, financial and revenue reporting, and customer and advertiser communications. The vendor will also perform other services reasonably necessary to administer the Transit Advertising Revenue Program in accordance with the agreement.

All questions must be submitted no later than September 21, 2026. Proposals are due by October 9, 2026.

Transit Advertising Revenue Program Services

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