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Transit Advertising Program Management Services

Overview


Marketing, Advertising & Social Media
Fredericton, New Brunswick, CanadaPosted: August 12, 2026Deadline: September 9, 2026

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SUMMARY


Fredericton is seeking a vendor to manage and grow its transit advertising program across buses, shelters, and other approved transit-related media. The ten-year engagement includes client recruitment, advertising fulfillment, program administration, and identifying future expansion opportunities.

KEY REQUIREMENTS


CONTRACT DURATION


120 months

TIMELINE


Advertise/Issue RFP: August 7th, 2026

Deadline to Request Non-Mandatory Site Visit: August 26th, 2026

Deadline to submit inquiries: September 2nd, 2026

Closing Date: September 9th, 2026

Agreement Commencement Date: November 1st, 2026

Advertising Program Operational Date: January 1st, 2027

QUESTION DEADLINE


September 2, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


The City Of Fredericton

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DESCRIPTION


The vendor will provide comprehensive management of the Fredericton transit advertising program. Responsibilities include recruiting and managing advertising clients, coordinating the production and installation of approved advertising materials, supporting ongoing program administration, and working with the local government to identify opportunities to improve or expand the program over time.

The program includes advertising opportunities on the interior and exterior of transit buses, at bus shelters, and through other approved transit-related advertising assets. Opportunities may include existing advertising formats as well as future media associated with transit infrastructure, shelters, digital displays, real-time information systems, onboard advertising technologies, or other approved channels.

The contract period will be ten years. A non-mandatory site visit is scheduled for August 26, 2026, and all questions must be submitted by September 2, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due September 9, 2026. Questions must be submitted by September 2, 2026.
Who issued this RFP?
It was issued by The City Of Fredericton. The work is located in Fredericton, New Brunswick, Canada.
Who is a good fit for this opportunity?
  • Transit advertising or out-of-home media management experience
  • Established client recruitment and advertising sales capabilities
  • Expertise coordinating creative production, approvals, installation, and maintenance
  • Experience managing public-sector or municipal advertising programs
  • Ability to develop new advertising opportunities across physical and digital transit assets
  • Capacity to support a long-term, ten-year service contract

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