(1) Vendor needs to provide tourism public relations and marketing services in the Asia service region for a comprehensive and strategic tourism public relations and marketing campaign that fully integrates consumer and media activities, and supports the travel trade activities in the target market. The campaign shall create a responsible, accurate, and positive image, while effectively marketing and promoting the state as a premier travel destination in the target market. Conduct public relations activities targeting key consumer and travel trade media in both traditional and non-traditional outlets to generate media placements of key messages that result in maximum positive publicity as a premier travel destination. Provide market insight and guidance based on demonstrated facts and research to help grow awareness and visitation. Shall develop, produce and implement a strategic plan and brand voice for all of the social media platforms. Social media content calendars should be delivered at a cadence agreed upon. Ongoing social media activities shall include real-time community management, production and management of social media assets including copy, photography and video, monthly and campaign-specific reporting, paid promotions, and additional program support as needed. Shall conduct aggressive, measurable, and creative integrated consumer promotions to maximize awareness of the travel product by reaching a mass audience through a variety of media, travel trade, or consumer-direct tactics. (2) All questions must be submitted no later than February 6, 2026.