Tourism Public Relations Agency Services

The issuing organization is seeking a qualified vendor to provide tourism public relations agency services in support of a destination marketing program. The selected firm will be expected to develop and implement an annual public relations and communications strategy aligned with the destination's overall marketing plan, including seasonal storytelling opportunities, editorial themes, and promotional priorities.

The scope includes proactive media relations and earned media campaigns, along with building and maintaining relationships with travel media and content creators. The vendor will prepare press releases, media alerts, story pitches, and press kits, and will also manage influencer and travel writer engagement by identifying suitable partners and coordinating itineraries, logistics, contracts, and content expectations.

Additional responsibilities include website and content support, such as recommending website functionality updates, assisting with implementation, writing and publishing blogs, and coordinating SEO- and AEO-friendly content development. The vendor may also evaluate the existing photography and videography asset library, recommend new production when needed, and coordinate schedules, creative personnel, releases, and delivery of assets.

The contract also covers creative services and production, including digital and print advertisement design, updates to visitor guides and collateral, and creation of promotional materials. Questions related to the solicitation must be submitted no later than July 29, 2026.