A county in Virginia is seeking a qualified vendor to provide comprehensive tourism and marketing services over a three-year period. The chosen vendor will be responsible for promoting the county and the highlands region as premier travel destinations.

Key responsibilities include developing and implementing marketing initiatives, managing tourism-related events, and operating a visitor center. The vendor will also handle administrative services, market planning, and the production of promotional collateral materials. Additional tasks involve organizing travel trade promotions such as sales missions, sales calls, destination seminars, and participation in trade shows.

The scope of work further encompasses direct mail campaigns, hosting inbound trade familiarization tours, providing meeting and event services, and delivering quality visitor services. The vendor will also be expected to conduct educational seminars and programs for industry professionals and local residents, ensuring community engagement alongside tourism development.