Tourism Advertising Agency Services
Overview
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SUMMARY
DESCRIPTION
The issuing organization is seeking a vendor to provide tourism advertising agency services in support of destination marketing objectives. The selected agency will be responsible for developing and implementing an integrated advertising strategy designed to maximize available funding, increase overnight visitation, and produce measurable results.
Scope of work includes strategic planning, annual advertising and digital marketing strategy development, identification of target audiences and priority geographic markets, campaign timing recommendations, and media mix planning. The agency is also expected to provide ongoing strategic guidance based on campaign performance, travel trends, and industry best practices, while advising on opportunities to improve efficiency, reduce duplication of marketing efforts, and strengthen a sustainable, unified destination marketing program.
Additional responsibilities include media planning and buying across digital, print, streaming, broadcast, and other suitable channels, along with audience targeting using geographic, demographic, behavioral, and interest-based data. The vendor will also manage digital advertising campaigns across search, display, video, social advertising, and programmatic media platforms. Social media management services will include content scheduling, publishing, community engagement, paid social advertising, performance optimization, and development of monthly content calendars in coordination with the public relations agency.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due August 6, 2026.
- Who is a good fit for this opportunity?
- Full-service advertising agency with tourism or destination marketing experience
- Proven expertise in integrated media planning, buying, and campaign optimization
- Strong digital marketing capabilities across search, display, video, social, and programmatic channels
- Experience managing public sector or hospitality-related marketing accounts
- Demonstrated ability to use audience data and analytics to drive visitation outcomes
- Social media management team with content planning, paid social, and community engagement experience
- Capacity to collaborate with public relations partners and multiple stakeholders
- Track record of delivering measurable ROI within fixed marketing budgets
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.