When is the submission deadline?

Submissions are due June 23, 2026. Questions must be submitted by June 15, 2026.

What is the budget for this RFP?

The published budget is $750,000.

It was issued by The University Of Alabama In Huntsville. The work is located in Huntsville, Alabama, United States.

Who is a good fit for this opportunity?

Full-service marketing/advertising agency with experience in higher education campaigns. Proven track record delivering multi-channel campaigns (digital, social, TV, radio, outdoor). Strong media planning and buying expertise. Ability to provide creative, strategy, production, and advisory services. Experience working with universities or youth/parent audiences.

Student Marketing Campaign Services (Due June 23, 2026)

Overview

Marketing, Advertising & Social Media

Huntsville, Alabama, United StatesPosted: June 10th, 2026Deadline: June 23rd, 2026

Fit Score

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SUMMARY

Alabama university seeks a marketing partner to run a comprehensive student-focused multimedia campaign, covering strategy, media buying, and post-campaign analysis.

KEY REQUIREMENTS

Must have previous experience leading a recruitment campaign for a university
Must provide at least one verifiable reference regarding a university campaign led by the proposer
Must provide samples from a recruitment campaign done for a university
Must be registered, collecting, and remitting Alabama state and local sales, use, and/or lease tax
Must provide a certification of authority to conduct business in the State of Alabama
Must provide written evidence of adequate liability insurance
Must comply with digital accessibility standards (WCAG 2.1 Level AA)
Must provide an Accessibility Conformance Report (ACR) for all digital content
Must be authorized to work in the United States

BUDGET

Verified

$750,000

CONTRACT DURATION

12 months

TIMELINE

Questions deadline: June 15th, 2026

Submission of proposals deadline: June 23rd, 2026

QUESTION DEADLINE

June 15th, 2026

Issuing Agency

The University Of Alabama In Huntsville

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DESCRIPTION

A U.S.-based university in Alabama is seeking a vendor to provide student marketing campaign services. The initiative targets undergraduate and graduate students as well as their parents and guardians.

The selected vendor will oversee the development and execution of multi-media campaigns, including social media, television, outdoor advertising (e.g., billboards), radio, digital channels, and other communication methods chosen by the university. Responsibilities will cover campaign concept development, design, messaging, and production for all selected tactics. The vendor will also handle media planning, offer strategic recommendations, conduct media buying and placement, and perform post-buy analysis to measure campaign effectiveness. The scope further includes mentoring and advisory support for university staff, as needed.

The contract will have a one-year term, and all project-related questions must be submitted by June 15, 2026.

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Frequently asked questions

When is the submission deadline?: Submissions are due June 23, 2026. Questions must be submitted by June 15, 2026.
What is the budget for this RFP?: The published budget is $750,000.
Who issued this RFP?: It was issued by The University Of Alabama In Huntsville. The work is located in Huntsville, Alabama, United States.
Who is a good fit for this opportunity?: Full-service marketing/advertising agency with experience in higher education campaigns
Proven track record delivering multi-channel campaigns (digital, social, TV, radio, outdoor)
Strong media planning and buying expertise
Ability to provide creative, strategy, production, and advisory services
Experience working with universities or youth/parent audiences

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