Vendor needs to provide Strategic Rebranding Services to– Planning & Visioning – Discovery workshops, brand audit, & identity alignment across four focus areas. – Brand Strategy & Messaging – Narrative and positioning, messaging framework, tagline, and audience segmentation. – Visual Identity – Logo redesign, color palette, typography, iconography, templates, and brand guidelines. – Community Engagement – Inclusive feedback processes to ensure buy–in and authenticity. – Digital Alignment – New website design and asset integration. – Rollout & Implementation – Phased launch plan (internal and external), staff training, and ongoing vendor coordination.