When is the submission deadline?

Submissions are due October 9, 2026. Questions must be submitted by September 25, 2026.

It was issued by Oregon Department Of The State Fire Marshal. The work is located in Salem, Oregon, United States.

Who is a good fit for this opportunity?

Integrated marketing agency with statewide campaign strategy and execution experience. Expertise in wildfire preparedness, public safety, emergency communications, or environmental outreach. In-house capabilities for creative development, video, audio, digital, print, and paid media. Demonstrated Spanish-language, culturally relevant, tribal, and community engagement experience. Strong analytics, dashboard reporting, partner toolkit, and campaign measurement capabilities. Dedicated account management team with experience coordinating multi-channel, two-year programs.

Strategic Marketing Support and Services (Due October 9, 2026)

Overview

Marketing, Advertising & Social Media

Salem, Oregon, United StatesPosted: September 12, 2026Deadline: October 9, 2026

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SUMMARY

A two-year engagement is available for strategic marketing, creative production, paid media, community outreach, multilingual adaptation, and campaign measurement focused on seasonal homeowner readiness and wildfire-risk communications across Oregon.

KEY REQUIREMENTS

Minimum of five years of experience providing full-service marketing, communications, or strategic campaign development for public-sector agencies, nonprofit organizations, or large-scale public outreach initiatives.
Technical expertise in digital advertising, social media management, video production, graphic design, and multilingual content development.
Experience producing culturally informed, community-accessible visual demonstrations relevant to wildfire preparedness.
Ability to collect, analyze, and report campaign performance metrics.
Ability to develop accessible materials that comply with Section 508 standards and Oregon accessibility guidelines.
Must be authorized to transact business in the State of Oregon.

CONTRACT DURATION

24 months

TIMELINE

Questions/Requests for Clarification Due: September 25th, 2026

Answers to Questions/Requests for Clarification Posted: September 30th, 2026

Opening (Offer Due): October 9th, 2026

Issuance of Notice of Award: October 16th, 2026

QUESTION DEADLINE

September 25, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Oregon Department Of The State Fire Marshal

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DESCRIPTION

The agency is seeking a marketing services provider to translate its strategic communications plan into an executable marketing roadmap and develop seasonal, statewide campaigns for fall, winter, spring, and summer. The selected provider will create technically accurate, plain-language messaging and creative assets for digital and social media, print, short- and long-form video, broadcast radio and audio, partner toolkits, and visual demonstrations.

Services will include paid media planning and buying across digital video, connected television, social media, streaming audio, local broadcast, newspapers, and search advertising, including geotargeting recommendations for higher-risk wildfire areas. The provider will produce seasonal homeowner-readiness content, co-branded materials for statewide partners, training and briefing materials, Spanish-language and culturally adapted communications, and tribal-informed outreach tailored to rural, wildland-urban interface, older adult, renter, and newcomer audiences.

The provider will also plan and produce visual demonstrations such as ember exposure tests, home-hardening examples, and five-foot walkthrough videos, potentially involving on-location community partner shoots. Campaign measurement will cover awareness, recall, message saturation, media usage, partner adoption, digital engagement, and public action-taking, supported by monthly dashboards and quarterly analytical reports. A dedicated account team will manage execution, communication, timelines, and quality control. The contract term will be two years, and questions must be submitted by September 25, 2026.

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Frequently asked questions

When is the submission deadline?: Submissions are due October 9, 2026. Questions must be submitted by September 25, 2026.
Who issued this RFP?: It was issued by Oregon Department Of The State Fire Marshal. The work is located in Salem, Oregon, United States.
Who is a good fit for this opportunity?: Integrated marketing agency with statewide campaign strategy and execution experience
Expertise in wildfire preparedness, public safety, emergency communications, or environmental outreach
In-house capabilities for creative development, video, audio, digital, print, and paid media
Demonstrated Spanish-language, culturally relevant, tribal, and community engagement experience
Strong analytics, dashboard reporting, partner toolkit, and campaign measurement capabilities
Dedicated account management team with experience coordinating multi-channel, two-year programs

Analysis generated by Settle AI from the source RFP.

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Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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