Strategic Marketing Services
Overview
Settle Signals
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SUMMARY
KEY REQUIREMENTS
CONTRACT DURATION
TIMELINE
Sources Sought Response Date: July 14th, 2026
Anticipated Contract Award: Fourth Quarter of 2026
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Washington Headquarters Services
DESCRIPTION
The Department is seeking vendors to provide integrated strategic marketing and communications services. The scope of work includes the development, activation, management, and assessment of the Department's institutional brand through enterprise-level brand strategy, national advertising and outreach campaigns, audience research and segmentation, media planning and execution, and performance measurement and analytics.
Vendors will support a range of functional areas such as brand strategy and identity system—developing and maintaining the Department's brand framework, positioning, identity standards, messaging architecture, and audience segmentation strategies. They are expected to plan and execute integrated marketing and advertising campaigns, supply data-driven analysis for brand health and campaign effectiveness, and provide ongoing optimization recommendations.
Additional responsibilities include strategic communications and message development, creation of enterprise narratives, audience-specific strategies, and content. Audience research will involve qualitative and quantitative methods, segmentation models, personas, behavioral analysis, and market assessment. Creative development and multimedia production capabilities are required for the design and production of advertising and communications content across television, streaming, digital platforms, social media, mobile, and emerging channels.
The contract period will be for one year.
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Frequently asked questions
- When is the submission deadline?
- This RFP closed on July 14, 2026 and is no longer accepting submissions.
- Who issued this RFP?
- It was issued by Washington Headquarters Services. The work is located in Alexandria, Virginia, United States.
- Who is a good fit for this opportunity?
- Full-service marketing agency with experience in government or institutional branding
- Demonstrated expertise in integrated marketing campaigns, media planning, and analytics
- Capabilities in audience research, segmentation, and message development
- In-house creative and multimedia production resources
- Prior experience managing large-scale, multi-channel marketing initiatives
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.