When is the submission deadline?

Submissions are due September 22, 2026. Questions must be submitted by September 14, 2026.

What is the budget for this RFP?

The published budget is $350,000.

It was issued by Oakland University. The work is located in Rochester, Michigan, United States.

Who is a good fit for this opportunity?

Marketing strategy consultancy with higher education enrollment expertise. Proven experience developing student journey, yield, and melt strategies. Integrated campaign, media planning, and performance optimization capabilities. Digital experience, conversion strategy, and user experience expertise. Strong marketing analytics, dashboard, and funnel measurement experience.

Strategic Marketing and Enrollment Advisory Services (Due September 22, 2026)

Overview

Management Consulting & Admin Support

Rochester, Michigan, United StatesPosted: September 10, 2026Deadline: September 22, 2026

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SUMMARY

A one-year engagement for strategic marketing and enrollment advisory services spanning student journey strategy, integrated campaigns, digital conversion, brand messaging, and marketing analytics. Questions are due September 14, 2026, with proposals due September 22, 2026.

KEY REQUIREMENTS

Must have relevant experience in higher education enrollment marketing or strategic marketing advisory
Must have experience structuring and delivering work under an as-needed, task-order model
Must provide references from three organizations for services performed in the last five years
Must maintain insurance coverage including $1,000,000 Commercial General Liability and $2,000,000 Professional Liability
Must be able to respond to task orders on short notice
Must provide independently audited financial statements upon request
Must designate an official representative to serve as liaison with the University

BUDGET

Verified

$350,000

CONTRACT DURATION

36 months

TIMELINE

Issue Request for Proposal: September 9th, 2026

Deadline for Written Questions: September 14th, 2026

Addendum Issued: September 16th, 2026

Proposal Submission: September 22nd, 2026

Readiness for Service/Contract Commencement: September 25th, 2026

QUESTION DEADLINE

September 14, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Oakland University

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The vendor will provide strategic marketing and enrollment advisory services for a one-year contract period. Services will support enrollment marketing, student journey strategy, integrated campaigns, digital experience and conversion, brand and messaging, marketing analytics, and cross-functional planning.

Enrollment marketing and student journey support will include audience and funnel strategy, communication sequencing aligned with enrollment objectives, and yield and melt strategy. Integrated campaign and media advisory services will cover campaign architecture, budget prioritization, performance optimization, campaign briefs, audience and channel strategy, media planning guidance, and creative and message sequencing.

Digital experience services will address landing page and conversion-path strategy, campaign destination planning, content hierarchy, website optimization requirements or prototypes for implementation by internal or external teams, and user experience recommendations. Brand, messaging, and creative services will include positioning and value proposition input, message architecture, and reviews of communications and brand or creative concepts. Marketing analytics support will include dashboard and reporting requirements as well as funnel and campaign analysis frameworks.

All questions must be submitted no later than September 14, 2026. Proposals are due September 22, 2026.

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Frequently asked questions

When is the submission deadline?: Submissions are due September 22, 2026. Questions must be submitted by September 14, 2026.
What is the budget for this RFP?: The published budget is $350,000.
Who issued this RFP?: It was issued by Oakland University. The work is located in Rochester, Michigan, United States.
Who is a good fit for this opportunity?: Marketing strategy consultancy with higher education enrollment expertise
Proven experience developing student journey, yield, and melt strategies
Integrated campaign, media planning, and performance optimization capabilities
Digital experience, conversion strategy, and user experience expertise
Strong marketing analytics, dashboard, and funnel measurement experience

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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