Strategic Communications, Public Relations and Career Pathway Development Services
Overview
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SUMMARY
KEY REQUIREMENTS
BUDGET
EstimateCONTRACT DURATION
TIMELINE
Public Notice: September 1st, 2026
Deadline for Questions: September 15th, 2026
Response to Questions Posted: September 29th, 2026
Deadline for Receipt of Proposals: October 13th, 2026
Estimated Notification of Award: December 1st, 2026
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Christina School District
DESCRIPTION
The vendor will provide strategic communications, public relations, and career pathway development services for a school district. Responsibilities include developing and maintaining an annual communications plan with measurable goals and providing ongoing communications counsel to the Superintendent, Board, and district leadership.
Media relations services will include drafting and distributing news releases, statements, and media advisories; maintaining media relationships and a current media contact list; pitching proactive stories; and coordinating and preparing district spokespeople for interviews.
The vendor will also maintain a written crisis communications protocol with severity tiers and an approval chain, develop holding-statement and communications template libraries, and provide on-call rapid response support. Community, multilingual, and digital engagement services will include producing culturally responsive translated materials, beginning with Spanish and extending to other prevalent languages, including support for Chinese Immersion families, as well as supporting social media strategy, content development, and community management guidance. Questions must be submitted by September 15, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due October 13, 2026. Questions must be submitted by September 15, 2026.
- What is the budget for this RFP?
- Settle estimates the budget at $150,000 – $500,000. The issuer has not published an official figure.
- Who issued this RFP?
- It was issued by Christina School District. The work is located in Newark, Delaware, United States.
- Who is a good fit for this opportunity?
- Strategic communications and public relations firm with K–12 or public-sector experience
- Demonstrated expertise in media relations, crisis communications, and executive counsel
- Capability to produce culturally responsive and multilingual communications, including Spanish and Chinese-language support
- Experience developing digital engagement and social media strategies for public institutions
- Established media relationships and capacity for rapid-response communications support
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.