Strategic Communications, Outreach, Marketing, and Promotional Services
Overview
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SUMMARY
KEY REQUIREMENTS
BUDGET
VerifiedCONTRACT DURATION
TIMELINE
RFP issue date: June 25th, 2026
Deadline for bidder questions: July 2nd, 2026
Anticipated date for answers to questions: July 9th, 2026
Proposal deadline: July 16th, 2026
Anticipated project begin date: October 1st, 2026
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Michigan Gaming Control Board
DESCRIPTION
The selected vendor will provide strategic communications, outreach, marketing, and promotional services for state-wide advertising initiatives. Responsibilities include developing comprehensive media plans for all state advertising projects and conducting in-depth evaluations of various media units and vehicles, such as TV, cable, radio, outdoor, print, and digital platforms, as requested by the state.
Additionally, the contractor may be tasked with creating and maintaining website content specific to state agencies, which may involve website maintenance, hosting, and domain registry services. Work could include updating and refreshing existing website content and marketing messages, redesigning website layouts, and developing new or reconfiguring existing agency websites. The contract will span one year, and all questions regarding the RFP must be submitted by July 2, 2026.
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Frequently asked questions
- When is the submission deadline?
- This RFP closed on July 17, 2026 and is no longer accepting submissions.
- What is the budget for this RFP?
- The published budget is $3,000,000.
- Who issued this RFP?
- It was issued by Michigan Gaming Control Board. The work is located in Michigan, United States.
- Who is a good fit for this opportunity?
- Experienced marketing and communications firm with a track record of public sector campaigns
- Expertise in multi-channel media planning and evaluation
- Capabilities in website development, content management, and site hosting
- Strong presence or familiarity with Michigan state government projects
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.