Staff Recruitment and Student Enrollment Digital Marketing Services
Overview
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SUMMARY
DESCRIPTION
The issuing agency is seeking a vendor to provide digital marketing services focused on staff recruitment and student enrollment. The selected firm will be responsible for building brand awareness, generating high-quality leads, and converting prospects into applicants and enrollees. Target audiences include qualified teachers at both local and national levels, career changers, and school operational staff, with messaging tailored around professional development, compensation, and community impact.
The scope includes execution, management, and optimization of paid campaigns across major digital channels such as Meta platforms, LinkedIn, TikTok, YouTube, Google Ads, responsive display, and programmatic retargeting. The vendor will also develop creative assets including short-form video, display ads, graphics, copy, and mobile-friendly landing pages designed to improve lead capture and conversion performance.
Additional responsibilities include implementing conversion tracking tools, monitoring the user journey from ad engagement through submitted applications, and integrating lead-generation systems with internal platforms such as CRMs, student enrollment software, or applicant tracking systems. The selected provider is expected to offer dashboard-based visibility, bi-weekly updates, and monthly performance reporting covering KPIs such as click-through rates, conversion rates, cost per lead, and return on investment, while also refining strategy based on emerging AI search trends and campaign performance data.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due August 7, 2026.
- Who is a good fit for this opportunity?
- Digital marketing agency with education or public sector recruitment experience
- Proven expertise in paid social, search engine marketing, display, and retargeting campaigns
- Strong creative team for video, ad design, copywriting, and landing page development
- Experience integrating campaigns with CRM, applicant tracking, or student enrollment systems
- Analytics-driven firm with dashboard reporting and conversion tracking capabilities
- Ability to optimize cost per lead, cost per acquisition, and enrollment conversion outcomes
- Familiarity with talent acquisition marketing, audience segmentation, and persona development
- Capacity to manage multi-channel campaigns with ongoing testing and strategic optimization
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.