When is the submission deadline?

This RFP closed on August 7, 2026 and is no longer accepting submissions.

It was issued by Kipp Dc. The work is located in Washington, District of Columbia, United States.

Who is a good fit for this opportunity?

Digital marketing agency with education or public sector recruitment experience. Proven expertise in paid social, search engine marketing, display, and retargeting campaigns. Strong creative team for video, ad design, copywriting, and landing page development. Experience integrating campaigns with CRM, applicant tracking, or student enrollment systems. Analytics-driven firm with dashboard reporting and conversion tracking capabilities. Ability to optimize cost per lead, cost per acquisition, and enrollment conversion outcomes. Familiarity with talent acquisition marketing, audience segmentation, and persona development. Capacity to manage multi-channel campaigns with ongoing testing and strategic optimization.

Staff Recruitment and Student Enrollment Digital Marketing Services (Closed)

Overview

Marketing, Advertising & Social Media

Washington, District of Columbia, United StatesPosted: July 24, 2026Deadline: August 7, 2026

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SUMMARY

The agency seeks a digital marketing partner to support staff recruitment and student enrollment through paid media, creative development, analytics, and system integration. The work emphasizes lead generation, conversion optimization, and ongoing performance reporting across multiple digital channels.

KEY REQUIREMENTS

Minimum of four years of experience managing digital marketing campaigns for K-12 public charter school networks, large school districts, higher education institutions, or education non-profits
Demonstrated success in executing both recruitment marketing and enrollment marketing simultaneously
Deep understanding of the Washington, DC education landscape, including the My School DC lottery system
Verified partner or active agency-level certifications in Google Ads, Meta Blueprint, and Google Analytics 4
In-house capabilities for end-to-end creative pipeline including graphic design, copywriting, video editing, and landing page development
Strict adherence to student data privacy laws, including COPPA and FERPA
Provision of a dedicated Account Manager and a primary Data Analyst
Ability to provide two case studies from the past three years demonstrating success in student enrollment and talent acquisition
Ability to meet insurance requirements including $1M per occurrence and $2M aggregate Commercial General Liability

TIMELINE

Legal Notice/Publication of RFP: July 24th, 2026

Questions from Bidders Due: August 3rd, 2026

Proposal Due Date: August 7th, 2026

Estimated Contract Start Date: September 2026

QUESTION DEADLINE

August 3, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Kipp Dc

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DESCRIPTION

The issuing agency is seeking a vendor to provide digital marketing services focused on staff recruitment and student enrollment. The selected firm will be responsible for building brand awareness, generating high-quality leads, and converting prospects into applicants and enrollees. Target audiences include qualified teachers at both local and national levels, career changers, and school operational staff, with messaging tailored around professional development, compensation, and community impact.

The scope includes execution, management, and optimization of paid campaigns across major digital channels such as Meta platforms, LinkedIn, TikTok, YouTube, Google Ads, responsive display, and programmatic retargeting. The vendor will also develop creative assets including short-form video, display ads, graphics, copy, and mobile-friendly landing pages designed to improve lead capture and conversion performance.

Additional responsibilities include implementing conversion tracking tools, monitoring the user journey from ad engagement through submitted applications, and integrating lead-generation systems with internal platforms such as CRMs, student enrollment software, or applicant tracking systems. The selected provider is expected to offer dashboard-based visibility, bi-weekly updates, and monthly performance reporting covering KPIs such as click-through rates, conversion rates, cost per lead, and return on investment, while also refining strategy based on emerging AI search trends and campaign performance data.

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Frequently asked questions

When is the submission deadline?: This RFP closed on August 7, 2026 and is no longer accepting submissions.
Who issued this RFP?: It was issued by Kipp Dc. The work is located in Washington, District of Columbia, United States.
Who is a good fit for this opportunity?: Digital marketing agency with education or public sector recruitment experience
Proven expertise in paid social, search engine marketing, display, and retargeting campaigns
Strong creative team for video, ad design, copywriting, and landing page development
Experience integrating campaigns with CRM, applicant tracking, or student enrollment systems
Analytics-driven firm with dashboard reporting and conversion tracking capabilities
Ability to optimize cost per lead, cost per acquisition, and enrollment conversion outcomes
Familiarity with talent acquisition marketing, audience segmentation, and persona development
Capacity to manage multi-channel campaigns with ongoing testing and strategic optimization

Analysis generated by Settle AI from the source RFP.

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Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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