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Sports Complex Sponsorships Consulting Services

Overview


Marketing, Advertising & Social Media
Lexington, North Carolina, United StatesPosted: September 10, 2026Deadline: September 24, 2026

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SUMMARY


Consulting services are sought to develop and secure naming rights, sponsorship, partnership, and branding opportunities for a sports complex. The selected vendor will lead prospect identification, sales strategy, negotiations, executive outreach, and sponsorship activation planning.

KEY REQUIREMENTS


BUDGET

Verified

$6,980,000

TIMELINE


September 9th, 2026: Issue Date

September 18th, 2026: Question Deadline

September 24th, 2026: Proposal Submission Deadline

November 2nd, 2026: Contract Start Date

QUESTION DEADLINE


September 18, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


Davidson County Support Services Department

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The vendor will provide consulting services to develop and secure sponsorship opportunities for a sports complex. Responsibilities include creating sponsorship assets; identifying, negotiating, and finalizing naming rights, partnership, and branding opportunities; and developing a comprehensive sales and marketing strategy targeting naming rights partners and sponsors for individual events.

The selected vendor will identify industries, companies, and brands that align with the venue’s values, audience, and exposure. The vendor will lead negotiations with prospective naming rights and sponsorship partners, structure favorable agreements for the venue, and provide guidance on activation strategies designed to maximize engagement with the community and event attendees. The engagement also requires outreach to C-level executives and other key decision-makers to initiate partnership discussions. Questions must be submitted by September 18, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due September 24, 2026. Questions must be submitted by September 18, 2026.
What is the budget for this RFP?
The published budget is $6,980,000.
Who issued this RFP?
It was issued by Davidson County Support Services Department. The work is located in Lexington, North Carolina, United States.
Who is a good fit for this opportunity?
  • Sports sponsorship and naming rights consulting firm
  • Proven experience developing venue partnerships and event sponsorships
  • Strong sales, marketing, negotiation, and executive-level outreach capabilities
  • Expertise in sponsorship activation and community engagement strategies
  • Established relationships with national, regional, or local brands

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