Sponsorship Strategy Services

The City of Ohio is seeking a qualified vendor to develop a comprehensive sponsorship strategy aimed at maximizing citywide revenue opportunities. The selected vendor will evaluate the city's current brand assets, communication channels, facility inventory, and event calendar to establish a clear understanding of existing and potential sponsorship assets.

The engagement will require benchmarking against peer municipalities and comparable agencies, with a focus on best practices and successful revenue-generating models. Deliverables include a detailed catalog of sponsor-ready assets, asset valuation methodologies based on industry standards and local market conditions, and identification of new sponsorship opportunities such as naming rights, category exclusivity, and digital media activations.

In addition, the vendor will create agreement and proposal templates, reporting tools, and recommend optimal staffing models—whether an internal team, outsourced partner, or hybrid structure. Specific recommendations will be provided for leveraging the sports facilities companies network and staff within the city's sponsorship strategy. Midway through the project, the vendor will present benchmarking results and asset inventory insights to the city council, ensuring alignment with community priorities and transparency throughout the process.