A qualified vendor is sought to represent and market Florida citrus products in South Korea. The selected firm will be responsible for strategic planning and execution to expand the distribution and consumption of grapefruit, grapefruit juice, and orange juice in the South Korean market. Core responsibilities include managing an annual budget provided by the agency, conducting marketing and public relations activities for consumers, trade partners, and media, and organizing retail and foodservice promotions, advertising, and market research.

The vendor will also create and manage agency web and social media assets, oversee approved third-party vendors, and act as a representative of the citrus industry to South Korean consumers and trade sectors, such as importers, wholesalers, retailers, food manufacturers, and foodservice operators. Additional tasks include meeting with citrus exporters to brief them on agency programs, establishing and maintaining relationships with U.S. Embassy personnel, and submitting progress reports on a monthly and seasonal basis.

This opportunity is ideal for marketing agencies with demonstrated experience in international trade and food industry promotion, especially those familiar with the South Korean market.