(1) Vendor needs to provide Japanese marketing and trade representative services.– Managing annual budget as allocated by agency– Strategic Planning– Expanding distribution and consumption of Grapefruit, Grapefruit Juice, and Orange Juice– Development, management and measurement of day–to–day business under guidance and direction of agency o Marketing and public relations (consumer, trade, media) o Retail and Foodservice promotions o Advertising o Market Research o Creating and Managing agency web and social media assets– Managing third–party vendors as approved by agency– Representing the Citrus industry to South Korean consumers, media, and the trade (importers, wholesalers, retailers, food manufacturers, and foodservice operators)– Meeting with Citrus exporters to brief them on the agency programs and market as needed– Establishing and maintaining relationships with U.S. Embassy staff and personnel– Submitting monthly and end–of–season report (2) All question must be submitted no later than January 23, 2026.