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Social Media Strategist and Copywriter Services

Overview


Marketing, Advertising & Social Media
Washington, District Of Columbia, United StatesPosted: July 2nd, 2026Deadline: July 31st, 2026

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SUMMARY


The RFP seeks a social media strategist and copywriter to develop monthly multi-platform content, video scripts, and trend-informed recommendations for a global campaign. Ideal vendors will have strong experience with mission-driven organizations and a proven record of organic audience growth and engagement.

KEY REQUIREMENTS


BUDGET

Verified

$4,000 – $5,500

TIMELINE


Questions due by: July 20th, 2026

Q&A session: July 27th, 2026

Proposals due: July 31st, 2026

Anticipated start: September 2026

QUESTION DEADLINE


July 20th, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


Green America

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The issuing organization seeks a vendor to provide social media strategy and copywriting services for a global campaign. The selected provider will be expected to deliver 15 original content concepts per month spanning static posts, carousels, and reels, with content adapted appropriately for each platform. Primary platform coverage includes Instagram, Facebook, LinkedIn, TikTok, and YouTube Shorts, while Threads and BlueSky will use adapted Instagram and Facebook content without requiring additional original development.

The scope includes writing scripts and providing creative direction for all video content, along with proactive monitoring of social media trends and emerging opportunities supported by concrete recommendations. Community management across primary platforms is preferred, and vendors are invited to propose their approach and note any limitations.

The organization is looking for demonstrated expertise in social media strategy and copywriting that has led to audience growth and improved reach and engagement. Relevant experience includes work with nonprofits, advocacy organizations, or other mission-driven campaigns, particularly in areas such as corporate responsibility, environmental advocacy, social justice, supply chain issues, climate policy, and consumer activism. Vendors should be able to translate complex topics into accessible and compelling social content, develop strong hooks and educational narratives, and write authentic scripts for non-professional on-camera talent.

Additional expectations include the ability to work independently from a high-level campaign brief, apply data-informed content optimization, support organic growth and engagement strategies, and provide design or light art direction for a graphic designer. Questions are due by July 20, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due July 31, 2026. Questions must be submitted by July 20, 2026.
What is the budget for this RFP?
The published budget is $4,000 – $5,500.
Who issued this RFP?
It was issued by Green America. The work is located in Washington, District Of Columbia, United States.
Who is a good fit for this opportunity?
  • Social media marketing agency or independent strategic content firm
  • Proven experience in multi-platform social strategy and copywriting
  • Strong portfolio in Instagram, Facebook, LinkedIn, TikTok, and YouTube Shorts
  • Experience supporting nonprofits, advocacy groups, or mission-driven campaigns
  • Demonstrated results in audience growth, reach, and engagement improvement
  • Skilled in scriptwriting and creative direction for short-form video content
  • Ability to translate complex policy or social issues into accessible content
  • Comfortable working independently from high-level campaign briefs
  • Data-informed approach to content optimization and organic growth
  • Capability to provide light art direction and collaborate with designers

Analysis generated by Settle AI from the source RFP.

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