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Social Media Marketing and Content Creation Services

Overview


Marketing, Advertising & Social Media
Eatonton, Georgia, United StatesPosted: July 17th, 2026Deadline: July 27th, 2026
Past Due

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SUMMARY


The RFP seeks a social media agency to develop strategy, create monthly content, manage community engagement, run paid campaigns, and report on performance. The selected vendor must also travel to the county monthly for on-site content collection and collaboration with tourism stakeholders.

KEY REQUIREMENTS


TIMELINE


RFP Release Date: July 16th, 2026

Deadline for Questions: July 23rd, 2026

Proposal Submission Deadline: July 27th, 2026

Interview with Finalists: August 17th, 2026

Agency Selection & Contract Reward: August 31st, 2026

QUESTION DEADLINE


July 23rd, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


Visit Eatonton

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The issuing organization is seeking a vendor to provide social media marketing and content creation services. The selected agency will be responsible for developing an annual social media strategy focused on key target demographics and delivering 18 high-quality posts per month across primary social channels. Content is expected to include a balanced mix of short-form video, professional photography, carousel posts, and engaging captions.

The scope also includes maintaining a structured, pre-approved monthly content calendar aligned with seasonal priorities, daily community management, and engagement with visitor inquiries and local business tags to support audience growth. In addition, the vendor will design, execute, and optimize hyper-targeted paid social advertising campaigns to increase reach and conversions.

A mandatory requirement is monthly travel to the county for on-site content gathering, including photography, videography, and in-person collaboration with local tourism partners to ensure timely and locally relevant content. The vendor will also provide monthly analytics and reporting covering key performance indicators such as engagement rate, follower growth, click-throughs, and video view metrics.

Questions regarding the solicitation must be submitted no later than July 23, 2026.

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Frequently asked questions


When is the submission deadline?
This RFP closed on July 27, 2026 and is no longer accepting submissions.
Who issued this RFP?
It was issued by Visit Eatonton. The work is located in Eatonton, Georgia, United States.
Who is a good fit for this opportunity?
  • Social media marketing agency with tourism, destination, or hospitality experience
  • Strong in-house content production for short-form video, photography, and copywriting
  • Experience managing monthly content calendars and multi-channel posting programs
  • Capability to provide daily community management and audience engagement
  • Proven expertise in paid social campaign strategy, execution, and optimization
  • Able to travel on-site monthly within Georgia for content capture and stakeholder collaboration
  • Skilled in performance analytics and monthly KPI reporting

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