Social Media Management Service

RFP issue date: May 25th, 2026

Deadline for Bidders to submit questions: June 2nd, 2026

Deadline for GAIN to respond to clarifications: June 5th, 2026

RFP closes - deadline for submission: June 10th, 2026

GAIN evaluation and pitch presentations: June 12th to July 5th, 2026

Contract award: July 10th, 2026

Planned contract signature date: August 1st, 2026

Date by which all work is to be completed: June 30th, 2027

The organization seeks a vendor to provide comprehensive social media management services aimed at expanding its social media reach, increasing followers, and enhancing audience engagement. The service scope includes content creation, active community management, ongoing optimization, and the design and implementation of paid digital media advertising campaigns.

Vendors will work with existing brand templates, visual assets, and messaging frameworks, adapting these as necessary to ensure cohesive and on-brand communication. Responsibilities further include developing evidence-based strategies for paid advertising with justified channel and budget recommendations. The provider will be tasked with creating a wide range of engaging content such as static visuals, modified visual assets, written posts, and audiovisual materials suitable for platforms like Facebook and paid campaigns.

The vendor must develop and publish organic content aligned with the brand tone, priorities, and content calendar, with a targeted goal of growing the Facebook page to at least 80,000 followers and boosting overall audience engagement. Regular performance monitoring and actionable recommendations to improve organic reach and engagement are also expected.