Social Media Management and Digital Content Services

The city is seeking a vendor to provide social media management and digital content services to strengthen public communications and support broader community engagement goals. The selected firm will be expected to maintain consistent visual and messaging standards aligned with the city's brand guidelines, logo, color standards, and communication tone while improving the quality and consistency of digital communications.

Services include monthly content planning and scheduling, Facebook and Instagram management, original photography, short-form video, written content creation, and community engagement monitoring. The work is intended to increase resident awareness and engagement, promote tourism and local attractions, humanize city departments and community stories, support economic development initiatives, showcase city services and improvements, and highlight local businesses and community partners.

The scope also includes coordinating with city departments to gather updates and announcements, producing professional photography and videography, and preparing original written and visual materials such as marketing assets, presentations, infographics, templates, and social graphics. In addition, the vendor will support city events through promotional campaigns and on-site coverage, including live posting, photography, and logistics coordination, while also providing annual digital marketing strategy, audience growth recommendations, performance analysis, and quarterly strategy reviews.