An organization in Ireland is seeking a vendor to provide a comprehensive social media insights and publishing tool. The required solution should offer a user-friendly interface for tracking and analyzing activity across key social media accounts, supporting both paid and organic campaigns. The tool should enable effective reporting on metrics such as video views, watch duration, total interactions, and engagement levels by channel, platform, and campaign.

The solution must support the planning of social media campaigns by providing actionable insights through customizable dashboards that allow for comparison of performance across different timeframes, such as daily, weekly, and yearly. Additional requirements include robust paid media reporting, automated and scheduled reporting capabilities, and an intuitive system that is accessible to both analytics and non-analytics staff. The tool should also include a built-in publisher and scheduling functionality for seamless management across all connected social media channels and platforms.

The anticipated contract period for this engagement is one year.