(1) Vendor needs to provide social marketing campaign focus group facilitator services to the government authority located in Kirkland, WA.– Provide focus group facilitator for social marketing campaign.– Provide professional services to complete a comprehensive focus group and evaluation.– Inform the future of behavior change campaign and focus groups should be rooted in the social marketing framework.– Production of a comprehensive report on the resulting outcomes.– Provide guidance on methods to encourage participation from a group representative of state’s demographics and the target audience.– Provide accommodation for disability and language interpretation during data gathering and outreach to foster an inclusive environment.– Methods used to ensure the focus groups were accessible, inclusive, and based on the principles of social marketing.– Examine the impact of the lived experiences and intersectionality of overburdened communities on data.– Organize and identify a facility to have any in–person focus groups and the technology used for any virtual focus groups.– Identify audience barriers, benefits, and competition.– Develop a strategic marketing mix.(2) All questions must be submitted no later than December 9, 2025.(3) The contract period will be for four years.