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The procuring organization seeks a vendor to conduct an SEO audit for a financial literacy website. The assignment focuses on analyzing the website’s current performance and identifying opportunities to improve visibility, usability, and engagement.
The selected vendor is expected to provide actionable recommendations covering technical optimization, on-page SEO, content analysis, sitemap and indexation, and external links. The scope also includes a usability audit with UX/UI analysis to strengthen navigation, functionality, and accessibility, including alignment with Web Content Accessibility Guidelines.
The overall objective is to ensure the platform complies with Google search requirements and industry best practices while increasing organic traffic and improving user engagement.
Analysis generated by Settle AI from the source RFP.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.