An agency in Ontario, Canada is seeking a comprehensive Search Engine Optimization (SEO) solution to enhance digital presence, improve visibility in search engine results, and support marketing and recruitment efforts. The solution should provide real-time research, automated SEO recommendations, demand identification, and competitive benchmarking to maximize website performance and increase college applications.

Key features required include AI-assisted recommendations for optimizing website content and structure, on-page optimization tools for meta tags, headers, and image alt text, as well as dashboards and reporting tools for monitoring SEO performance, traffic analysis, click-through rates, and conversion tracking. The platform should also offer alerts and notifications for changes in rankings or SEO health, real-time tracking of targeted keyword rankings across major search engines, and seamless integration with existing digital assets, CMS, social media, and analytics platforms.

Additionally, a content analysis and recommendation engine is needed to improve readability, engagement, and SEO performance. Questions regarding this RFP must be submitted no later than February 18, 2026.