An Oregon agency is seeking a comprehensive platform and associated services to support search engine optimization (SEO), AI-based search visibility, and quality assurance across all of its web properties. The chosen solution should provide robust tools for traditional SEO as well as generative engine optimization to improve the agency's presence in both standard and AI-driven search results.

Key requirements include quality assurance functionalities such as broken link detection, spelling and grammar checks, accessibility auditing, and content quality monitoring. The solution should help reduce technical debt by identifying and resolving site issues that impact both users and search engine rankings. Additionally, it should empower site managers through self-service tools and actionable task lists, supporting continuous content quality improvement by tracking updates, identifying errors, and flagging references to outdated organizational information.

The agency aims to establish disciplined digital management for its "digital campus," striving for standards on par with the management of its physical spaces. The contract for these services and the platform will span five years.