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Sales Agency Services for .RW Domain Registrations

Overview


Marketing, Advertising & Social Media
Kigali, RwandaPosted: July 8th, 2026Deadline: July 22nd, 2026
Past Due

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SUMMARY


Seeking a sales agency to grow .RW domain registrations through strategic sales planning, direct outreach, registrar channel development, telesales operations, and renewal campaigns. The work includes CRM-based pipeline management and targeted sales efforts across multiple customer segments.

KEY REQUIREMENTS


CONTRACT DURATION


36 months

TIMELINE


Issue Date: June 22nd, 2026

Proposal Due Date: July 22nd, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


Rwanda Internet Community and Technology Alliance

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The procuring organization seeks a vendor to provide sales agency services to support growth in .RW domain registrations. The scope includes development of a comprehensive three-year sales strategy and growth plan, including market segmentation, sales channels, conversion targets, annual sales plans, and a lead-conversion framework aligned with marketing and public relations activities.

The selected vendor will be responsible for direct sales and business development through telesales, field sales, and digital sales efforts. Target audiences include SMEs, entrepreneurs, corporates, and individual customers. The vendor is expected to build and manage a CRM-based sales pipeline, coordinate the handover of marketing-generated leads into the sales funnel, and produce implementation plans, territory or segment plans, and sales calendars.

The assignment also includes registrar sales enablement and channel development. This involves designing and delivering training, sales toolkits, and incentive structures for registrars, supporting the recruitment and onboarding of new registrars, and assisting with registrar-led campaigns and co-selling initiatives. The vendor will monitor registrar sales performance and provide support to improve results where needed.

In addition, the vendor will establish and manage telesales or call centre operations for inbound and outbound sales activity, and develop renewal and retention campaigns aimed at registrants approaching expiry. The overall objective is to increase registrations, strengthen channel performance, and improve customer retention for the .RW domain ecosystem.

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Frequently asked questions


When is the submission deadline?
This RFP closed on July 22, 2026 and is no longer accepting submissions.
Who issued this RFP?
It was issued by Rwanda Internet Community and Technology Alliance. The work is located in Kigali, Rwanda.
Who is a good fit for this opportunity?
  • Sales agency with experience in digital products, domain services, or technology subscriptions
  • Proven capability in B2B and B2C lead generation, telesales, and field sales execution
  • Strong CRM and sales pipeline management expertise
  • Experience developing channel partner or reseller enablement programs
  • Ability to train, coach, and support registrar or distributor networks
  • Capacity to establish and manage call centre or telesales operations
  • Familiarity with East African or Rwandan market dynamics preferred
  • Demonstrated success in retention, renewal, and conversion-focused sales campaigns

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