(1) Vendor needs to provide strategic communications services. • Development of new, more engaging, culturally inclusive multi-media outreach materials regarding the law aimed at the public and businesses. • Development of a media outreach plan that incorporates the initiatives outlined above, and emphasizes the law’s successes and public value. • Using engaging storytelling techniques, create short videos to be posted on our official website, and shared with media, that: • Development of a media plan for visibility and media coverage, including the creation of press kits and talking points to prepare staff to field media queries • Rebrand Initiatives: rebrand should ensure that people can see the program’s name and understand its purpose and value at first sight. • AI Chatbot: Create an AI chatbot that utilizes the mascot to help people find information more easily on our website. • Business Engagement: Develop a strategic plan and schedule for engaging with and developing working relationships with businesses, including minority–owned and minority–operated businesses, trade groups, trade associations, and others in the business community to evaluate, improve, and extend our outreach • Community Engagement: Develop a strategic plan and schedule for engaging with and developing. • Campaign Development and Media Relations: Create a social media toolkit (e.g. plan of action and calendar) that can be utilized by and partner agencies. • Coordinate media coverage across print, digital, radio, and broadcast • Maintain an inclusive statewide media contact list. (2) All the questions must be submitted no later than February 4, 2026.