When is the submission deadline?

Submissions are due August 12, 2026. Questions must be submitted by August 10, 2026.

What is the budget for this RFP?

The published budget is $160,000 – $190,000.

It was issued by New Mexico Army National Guard. The work is located in Santa Fe, New Mexico, United States.

Who is a good fit for this opportunity?

Digital marketing agency with recruiting or talent acquisition campaign experience. Expertise in lead management systems, campaign analytics, CPL and CPA reporting. Proven local SEO, landing page, website hosting, and social media management capabilities. Experience meeting website uptime targets and content update service-level agreements. Capacity to provide training and strategic marketing consultation.

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Recruiting Marketing Package Services

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Overview

Marketing, Advertising & Social Media

Santa Fe, New Mexico, United StatesPosted: August 3, 2026Deadline: August 12, 2026

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SUMMARY

A vendor is sought to deliver recruiting marketing services, including lead management, campaign execution, analytics, local SEO reporting, training, and strategic consulting. The engagement also includes hosting and maintaining a location finder, twelve SEO landing pages, the website, and approved social media channels for one year.

KEY REQUIREMENTS

Must have an active and complete registration in the System for Award Management (SAM)
Must be a small business
Must provide a comprehensive recruiting and retention marketing package
Must provide pricing for the base period and all four option periods
Must submit a completed price matrix
Must provide an itemized list of any PWS requirements that will not be performed

BUDGET

Verified

$160,000 – $190,000

CONTRACT DURATION

60 months

TIMELINE

Questions due by August 10th, 2026.

Quotes due by August 17th, 2026.

Base period starts September 25th, 2026.

QUESTION DEADLINE

August 10, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

New Mexico Army National Guard

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The vendor will provide recruiting marketing package services for a one-year contract term. Services will include development of a lead management system, execution of marketing campaigns, training, and strategic consultation.

The scope includes measuring digital engagement through social media reach, impressions, views, and audience sentiment, as well as tracking financial metrics such as budget burn rates, cost per lead, and cost per acquisition. The vendor will also provide local search listing performance reporting, including business directory views, clicks, and calls by location.

The contractor will host, design, and maintain a centralized Recruiting Location Finder web tool and twelve dedicated search-engine-optimized landing pages. Website and social media operations will include secure website hosting, approved content updates within a five-day service-level agreement, a 99.9% uptime target, and management of approved Facebook, Instagram, LinkedIn, and YouTube accounts.

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Frequently asked questions

When is the submission deadline?: Submissions are due August 12, 2026. Questions must be submitted by August 10, 2026.
What is the budget for this RFP?: The published budget is $160,000 – $190,000.
Who issued this RFP?: It was issued by New Mexico Army National Guard. The work is located in Santa Fe, New Mexico, United States.
Who is a good fit for this opportunity?: Digital marketing agency with recruiting or talent acquisition campaign experience
Expertise in lead management systems, campaign analytics, CPL and CPA reporting
Proven local SEO, landing page, website hosting, and social media management capabilities
Experience meeting website uptime targets and content update service-level agreements
Capacity to provide training and strategic marketing consultation

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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