Recruiting and Retention Marketing Services
Overview
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SUMMARY
KEY REQUIREMENTS
TIMELINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Dept Of The Army
DESCRIPTION
The contractor will provide recruiting and retention marketing services, including lead management system improvements, marketing campaign execution support, digital platform management, marketing training, and consultation. The work will include developing and implementing a marketing strategy informed by market research and analytics, providing recruiters with tools and training, and using targeted marketing to generate qualified leads.
The contractor will conduct market research, mapping, and analytics using Geographic Information Systems (GIS) best practices to visualize, analyze, and interpret geographic data. The scope includes creating at least four custom maps to support recruiting activities and delivering high-resolution PDF files suitable for printing.
The contractor will also develop a recruiter location finder page and individual web pages for each recruiting location, connecting those pages to relevant listings to improve local search engine optimization. Recruiting location listings must be maintained with current phone numbers, email addresses, website URLs, and operating hours, and published across more than 40 online directories, including Google, Facebook, Bing, Foursquare, MapQuest, Waze, Apple Maps, Uber, Lyft, and Yellow Pages.
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Frequently asked questions
- When is the submission deadline?
- This RFP closed on August 12, 2026 and is no longer accepting submissions.
- Who issued this RFP?
- It was issued by Dept Of The Army. The work is located in Joint Base Anacostia, District Of Columbia, United States.
- Who is a good fit for this opportunity?
- Recruiting and workforce marketing agency with demonstrated lead-generation experience
- Expertise in digital marketing campaigns, local SEO, and online directory management
- GIS and geographic market analytics capabilities
- Experience developing location finder tools, web pages, and high-resolution marketing maps
- Ability to train recruiters and provide ongoing marketing consultation
- Strong data management and multi-platform listing administration capabilities
Analysis generated by Settle AI from the source RFP.
RFP Hunter shows what is open. Settle shows what is forming.
Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.