Rebranding and Website Design, Development, Implementation, Hosting, and Migration Using CMS
Overview
Fit Score
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SUMMARY
KEY REQUIREMENTS
TIMELINE
Release of RFP: June 1st, 2026
Deadline for Questions: June 8th, 2026
Question Responses and/or Addenda to RFP: June 12th, 2026
Proposal Submission Deadline: June 18th, 2026
Selection Reviews Complete: June 26th, 2026
Consultant Interviews: June 29th and 30th, 2026
Recommendation Presented to BIDA Board for Approval: July 22nd, 2026
QUESTION DEADLINE
CONTACTS
Primary procurement contact — name, title, email, and phone
Additional decision-makers and their departments
Issuing Agency
Bethlehem Industrial Development Agency
DESCRIPTION
The agency is seeking a full-service digital marketing firm to undertake a comprehensive rebranding and digital transformation initiative. This includes creating an open-source content management system (CMS)-based informational website, coupled with a complete overhaul of the agency’s digital presence. The scope involves implementing a modern brand concept across the website, social media, print materials such as letterheads and business cards, and other digital resources.
The selected firm will be responsible for developing the website’s architecture and UX/UI design, including responsive site maps and wireframes optimized for both desktop and mobile users. The new site will be fully functional, tested, and SEO-optimized, built on an approved CMS platform with support for future multi-language localization. Integrated SEO metadata and Google Analytics (GA4) are required. Content migration will encompass a thorough audit of current materials, selective data transfer, and development of high-impact multimedia assets.
Technical responsibilities include building a secure, high-performance website prioritizing both functionality and aesthetics, as well as designing and implementing secure inquiry and lead capture forms tailored for both site selectors and potential developers. The firm will execute a strategic digital launch plan that incorporates social media, email communications, and a content rollout to effectively introduce the new brand and website to the public. The initiative also covers the modernization of the agency’s brand identity, including the creation of a new logo, color palette, and visual design that aligns with organizational goals.
Vendors must submit any questions regarding this RFP by June 8, 2026.
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Frequently asked questions
- When is the submission deadline?
- Submissions are due June 18, 2026. Questions must be submitted by June 8, 2026.
- Who issued this RFP?
- It was issued by Bethlehem Industrial Development Agency. The work is located in Bethlehem, New York, United States.
- Who is a good fit for this opportunity?
- Full-service digital marketing and web development firm
- Significant experience with rebranding and digital transformation projects
- Proven track record in CMS-based design, hosting, and migration
- Expertise in modern UX/UI and responsive web design
- Experience handling public sector or economic development clients
- Capabilities in brand identity, SEO, and integrated digital marketing
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