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Public Relations Services

Overview


Marketing, Advertising & Social Media
Anchorage, Alaska, United StatesPosted: May 21st, 2026Deadline: June 18th, 2026

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SUMMARY


RFP for a full-service firm to deliver strategic public relations services, including media relations, promotional materials, campaign development, and event support for an Alaska-based agency.

KEY REQUIREMENTS


CONTRACT DURATION


24 months

TIMELINE


Proposals due by June 18th, 2026 at 3:00 PM local time.

Anticipated contract start date is September 1st, 2026.

QUESTION DEADLINE


June 11th, 2026

Issuing Agency


Alaska Railroad Corporation

Organization overview and procurement intelligence available on paid plans.

DESCRIPTION


The agency is seeking a full-service firm to provide comprehensive public relations services aimed at enhancing its public image, strengthening stakeholder engagement, and ensuring effective communication of its initiatives and operations. The selected firm will counsel and assist with the research, development, implementation, and monitoring of corporate and business media relations across diverse forums, including traditional print and broadcast media, contemporary presentation formats such as Prezi and small-format video, as well as digital and social media.

Responsibilities will include providing a dedicated team for research, strategic planning, implementation, and tracking of results; designing and producing promotional or collateral materials like brochures and newsletters; editing and producing the annual report or similar documents intended for public distribution; and developing informational press packets or media releases. The vendor will assist in producing media to promote agency events, identifying and pursuing cooperative promotional opportunities with other agencies, and providing recommendations for promotional and informational campaigns.

Additional duties encompass conducting market or program surveys, aiding in client education strategies, planning and escorting media for agency-coordinated train rides, project management for events, and supporting project planning, development, and rollout. The contract term will cover a period of two years.

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Frequently asked questions

When is the submission deadline?
Submissions are due June 18, 2026. Questions must be submitted by June 11, 2026.
Who issued this RFP?
It was issued by Alaska Railroad Corporation. The work is located in Anchorage, Alaska, United States.
Who is a good fit for this opportunity?
  • Experienced public relations firm with a proven record in both traditional and digital media campaigns
  • Expertise in stakeholder engagement and strategic communications
  • Ability to deliver full-service PR support including research, analytics, media relations, and event management
  • Capacity to produce high-quality promotional materials and reports
  • Prior experience working with government or public sector clients

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