When is the submission deadline?

Submissions are due June 17, 2026. Questions must be submitted by June 7, 2026.

What is the budget for this RFP?

The published budget is $535,000.

It was issued by Alaska Mental Health Trust Authority. The work is located in Anchorage, Alaska, United States.

Who is a good fit for this opportunity?

Experienced public relations and marketing firm with a track record in strategic communications. Ability to manage statewide and regional campaigns across multiple media platforms. Skilled in both creative content development and media relations. Proven experience supporting government or non-profit agencies. Expertise in crisis communications and rapid response strategies.

Public Relations and Marketing Services (Due June 17, 2026)

Overview

Marketing, Advertising & Social Media

Anchorage, Alaska, United StatesPosted: May 29th, 2026Deadline: June 17th, 2026

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SUMMARY

The agency seeks a vendor to deliver statewide public relations and marketing services, including strategic communications planning, campaign management, media relations, and content development.

KEY REQUIREMENTS

Must have at least three contracts similar to the proposed Scope of Work within the last five years
Must have a minimum contract value of $50,000 per year for similar contracts
Must have experience with entities such as government agencies, financial endowments, trusts, behavioral health providers, or philanthropic institutions
All project team members must have at least one year of paid experience in their field of expertise
Must hold a valid Alaska business license prior to the deadline for receipt of proposals
Must certify that all services provided under the contract will be performed in the United States
Must be able to accept payments via Electronic Funds Transfer for single payments of $1 million or higher
Must provide proof of Workers' Compensation, Commercial General Liability, and Commercial Automobile Liability insurance

BUDGET

Verified

$535,000

CONTRACT DURATION

12 months

TIMELINE

Issue Date: May 26th, 2026

Pre-Proposal Conference: June 5th, 2026

Deadline for Receipt of Proposals: June 17th, 2026

Proposal Evaluations Complete: June 24th, 2026

Notice of Intent to Award: June 25th, 2026

Contract Issued: July 6th, 2026

QUESTION DEADLINE

June 7th, 2026

Issuing Agency

Alaska Mental Health Trust Authority

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DESCRIPTION

The agency is seeking a vendor to provide comprehensive public relations and marketing services. The selected contractor will enhance and expand strategic communications plans and implement effective tactical communications using a combination of paid, earned, and social media approaches. Responsibilities include developing a Trust-wide communications strategy that aligns with the agency’s mission, statutory duties, strategic priorities, and beneficiary needs.

The contractor will advise on messaging for key initiatives, grantmaking, and stakeholder engagement, establish performance metrics for outreach efforts, and support the release of media materials such as press releases and op-eds. They will create and maintain media lists for statewide and regional distribution, offer media training, and provide rapid response communication during emerging issues or crises. Campaign planning and implementation to boost awareness of the agency’s priorities and programs is also required, alongside the development of creative campaign materials across digital, print, radio, TV, and social media platforms.

Additional responsibilities include producing regular reports on campaign effectiveness, supporting content updates for web, social media, and newsletters, creating high-quality design products (e.g., reports, infographics, presentations), and developing templates and brand-consistent tools for agency use. The contract is for a three-year period.

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Frequently asked questions

When is the submission deadline?: Submissions are due June 17, 2026. Questions must be submitted by June 7, 2026.
What is the budget for this RFP?: The published budget is $535,000.
Who issued this RFP?: It was issued by Alaska Mental Health Trust Authority. The work is located in Anchorage, Alaska, United States.
Who is a good fit for this opportunity?: Experienced public relations and marketing firm with a track record in strategic communications
Ability to manage statewide and regional campaigns across multiple media platforms
Skilled in both creative content development and media relations
Proven experience supporting government or non-profit agencies
Expertise in crisis communications and rapid response strategies

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