When is the submission deadline?

This RFP closed on July 14, 2026 and is no longer accepting submissions.

What is the budget for this RFP?

The published budget is $243,000.

It was issued by New York State Department of Health, Aids Institute, Office of the Medical Director. The work is located in New York, United States.

Who is a good fit for this opportunity?

Experience in health-focused public awareness campaigns. Expertise in social media campaign development and digital toolkit creation. Proven ability to coordinate with community partners and lead large-scale dissemination. Track record working with priority or diverse populations in public health contexts. Presence or capacity to operate statewide in New York.

Pre-exposure Prophylaxis Awareness Campaign Services (Closed)

Seeking a provider to lead a one-year public health campaign in New York focused on pre-exposure prophylaxis awareness, including asset development, digital tools, and statewide dissemination.

Must be prequalified in the New York Statewide Financial System
Must be located in and conduct business in New York State
Must be a not-for-profit, for-profit, government entity, or Tribal Organization
Must have at least three years of experience creating multimedia marketing public health campaigns
Must have at least one campaign related to HIV, PrEP, or PEP
Must have experience engaging with community-based organizations, local health departments, and/or healthcare providers in New York State
Must submit at least two letters of support from New York State community collaborators
Must have at least one .25 FTE Program Coordinator with expertise in social media campaigns and engaging priority populations
Must have at least one .25 FTE Technical Expert with experience developing content for social media promotion of public health topics
Must have access to per diem staff with expertise in video recording, editing, and production

Release Date: May 26th, 2026

Questions Due: June 9th, 2026

Questions, Answers and Updates Posted: June 23rd, 2026

Applications Due: July 14th, 2026

Contract Period: December 1st, 2026 through November 30th, 2031

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

The selected vendor will be responsible for developing a comprehensive public health campaign aimed at raising awareness about pre-exposure prophylaxis (PrEP). The campaign must feature a portfolio of creative assets that align with a selected theme, including recruitment and screening of spokesmodels who represent priority populations and can deliver personalized PrEP advocacy in their communities.

The vendor will design a digital social media toolkit and campaign webpage, compiling all assets in shareable formats for use by community partners. All materials must undergo agency review and approval prior to dissemination. Coordination with community partners is required, involving strategies to reach target audiences via grassroots and paid media approaches, support for branded giveaways, and facilitating regional awareness initiatives.

Additionally, the vendor will manage and coordinate a campaign launch event, such as a statewide webinar, and oversee distribution of the toolkit and other resources for Pre-exposure Prophylaxis Aware Week. The contract is set for a one-year period.

Pre-exposure Prophylaxis Awareness Campaign Services

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