When is the submission deadline?

This RFP closed on July 22, 2026 and is no longer accepting submissions.

It was issued by Rwanda Internet Community And Technology Alliance. The work is located in Kigali, Rwanda.

Who is a good fit for this opportunity?

Public relations and strategic communications agency with national campaign experience. Strong digital marketing capabilities across search, social, display, influencer, and content channels. Experience developing brand positioning, messaging frameworks, and stakeholder engagement strategies. Proven content production capacity for video, blogs, infographics, webinars, and case studies. Familiarity with public sector, digital transformation, or national identity initiatives. Ability to support multi-stakeholder audiences including businesses, start-ups, academia, NGOs, and individual users. Regional or in-country presence in East Africa or Rwanda preferred. Demonstrated success with lead generation, conversion campaigns, and remarketing programs.

PR and Communications Agency Services (Closed)

Overview

Marketing, Advertising & Social Media

Kigali, RwandaPosted: July 8th, 2026Deadline: July 22nd, 2026

Past Due

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SUMMARY

Rwanda is seeking a PR and communications agency to develop a three-year communications strategy, strengthen brand positioning, and deliver multi-channel marketing and content campaigns. The work also includes stakeholder engagement, partnerships, advocacy, and lead generation support.

KEY REQUIREMENTS

Must be a legally registered communications and public relations or advertising firm
Must have at least five years of experience developing and implementing communications and public relations campaigns
Must have proven experience managing large-scale public awareness campaigns at national or regional level
Must have experience in media relations, stakeholder engagement, reputation management, and thought leadership programmes
Must have expertise in content marketing, social media management, and audience segmentation
Must have proven experience organizing national events, conferences, roadshows, stakeholder forums, and public engagement campaigns

CONTRACT DURATION

36 months

TIMELINE

Issue Date: June 22nd, 2026

Proposal Due Date: July 22nd, 2026

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Rwanda Internet Community And Technology Alliance

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DESCRIPTION

The procuring entity in Rwanda is seeking a public relations and communications agency to provide strategic communications support. The scope includes development of a comprehensive three-year communications and public relations strategy, including target audience segmentation, messaging frameworks, communication channels, annual campaign themes, and a stakeholder engagement roadmap aligned with strategic objectives. The selected firm will also be expected to produce annual communication implementation plans and campaign calendars.

The engagement also covers brand positioning and messaging, including refinement of the state's value proposition and development of tailored messaging for a range of stakeholders such as SMEs, corporates, entrepreneurs, start-ups, academic institutions, NGOs, development organizations, and individual users and creators. The agency will be responsible for producing communication toolkits and brand narrative guidelines to support consistent outreach.

In addition, the selected provider will manage digital marketing and lead generation activities, including search, display, social media, influencer, and content marketing campaigns. The work includes designing conversion-focused campaigns, driving traffic to registration channels, and developing lead nurturing and remarketing programs. Content development requirements include success stories, case studies, testimonials, educational videos, animations, infographics, blogs, thought leadership articles, podcasts, webinars, media kits, and promotional materials.

The scope further includes partnerships and advocacy support, such as identifying strategic partnership opportunities, supporting national campaigns that promote local digital identity, facilitating stakeholder endorsements and ambassador programs, and promoting alignment with national digital transformation priorities.

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Frequently asked questions

When is the submission deadline?: This RFP closed on July 22, 2026 and is no longer accepting submissions.
Who issued this RFP?: It was issued by Rwanda Internet Community And Technology Alliance. The work is located in Kigali, Rwanda.
Who is a good fit for this opportunity?: Public relations and strategic communications agency with national campaign experience
Strong digital marketing capabilities across search, social, display, influencer, and content channels
Experience developing brand positioning, messaging frameworks, and stakeholder engagement strategies
Proven content production capacity for video, blogs, infographics, webinars, and case studies
Familiarity with public sector, digital transformation, or national identity initiatives
Ability to support multi-stakeholder audiences including businesses, start-ups, academia, NGOs, and individual users
Regional or in-country presence in East Africa or Rwanda preferred
Demonstrated success with lead generation, conversion campaigns, and remarketing programs

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