When is the submission deadline?

Submissions are due July 31, 2026.

What is the budget for this RFP?

The published budget is $50,000.

It was issued by Home Care Association Of America. The work is located in United States.

Who is a good fit for this opportunity?

Marketing strategy or growth consultancy with audience segmentation expertise. Firm experienced in persona research and member-based organization marketing. Provider with strong capabilities in value proposition development and positioning. Team skilled in market sizing, opportunity prioritization, and go-to-market planning. Company with experience delivering membership acquisition or retention strategies. Vendor able to translate research insights into actionable marketing plans.

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Persona Research and Membership Growth Strategy Services

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Overview

Marketing, Advertising & Social Media

United StatesPosted: July 18th, 2026Deadline: July 31st, 2026

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SUMMARY

The organization seeks a firm to conduct persona research and develop a membership growth strategy. Services include persona validation, value proposition development, marketing planning, and addressable market prioritization.

KEY REQUIREMENTS

Must offer both research and marketing strategy capabilities
Must not split project across separate research and marketing vendors
Strong preference for prior experience in home care or membership/trade association work
Must provide references from at least two comparable engagements
Must submit proposal by July 31st, 2026

BUDGET

Verified

$50,000

CONTRACT DURATION

6 months

TIMELINE

RFP issued: Week of July 13th, 2026

Proposals due: July 31st, 2026

Firm selected / engagement begins: Mid-to-late August 2026

Research phase complete: ~3 months from kickoff

Marketing strategy & deliverables complete: 6 months from kickoff (early February 2027 target)

Recommendations activated: Early 2027

CONTACTS

Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

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Issuing Agency

Home Care Association Of America

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The issuing organization is seeking a vendor to provide persona research and membership growth strategy services. The research component is intended to validate and profile the needs and characteristics of each target persona.

Using the research findings, the selected firm will develop an overarching organizational value proposition as well as persona-specific value proposition language for each segment. The engagement also includes creation of a marketing plan to grow membership within each persona, including identification of the personas that represent the greatest opportunities and recommendations on how best to reach them.

In addition, the selected vendor will provide an addressable market recommendation that sizes the opportunity and establishes prioritization logic across personas. The work is focused on supporting data-informed membership growth through audience segmentation, positioning, and strategic marketing planning.

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Frequently asked questions

When is the submission deadline?: Submissions are due July 31, 2026.
What is the budget for this RFP?: The published budget is $50,000.
Who issued this RFP?: It was issued by Home Care Association Of America. The work is located in United States.
Who is a good fit for this opportunity?: Marketing strategy or growth consultancy with audience segmentation expertise
Firm experienced in persona research and member-based organization marketing
Provider with strong capabilities in value proposition development and positioning
Team skilled in market sizing, opportunity prioritization, and go-to-market planning
Company with experience delivering membership acquisition or retention strategies
Vendor able to translate research insights into actionable marketing plans

Analysis generated by Settle AI from the source RFP.

RFP Hunter shows what is open. Settle shows what is forming.

Settle pieces together buyer signals, budgets, contract activity, and the sources your team already monitors. See why an opportunity fits and what to do before the RFP posts.

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