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The Avalon Consulting Group, Llc
The organization seeks a vendor to provide comprehensive paid media analyst services. Key responsibilities include leading the integration and ongoing management of ad server data within a broader reporting framework and building and maintaining data pipelines that consolidate ad server, paid media, email, and web analytics data. The vendor will be expected to analyze de-duplicated conversion data and contribute to the creation of multi-touch attribution models to better understand supporter behavior.
Additional requirements include maintaining, troubleshooting, and enhancing the digital reporting environment, such as Tableau dashboards and workflows, while ensuring the quality and reconciliation of data across multiple digital platforms, ad servers, ETL tools, and internal databases. The selected vendor will also be responsible for developing scalable reporting solutions to enable both internal teams and clients to confidently evaluate performance.
Performance analysis is essential, with a focus on paid media, email, and cross-channel performance to identify optimization opportunities. The vendor will translate complex analytical findings into practical recommendations for digital and client teams and support initiatives related to testing, forecasting, attribution, and measurement to improve fundraising outcomes.
Analysis generated by Settle AI from the source RFP.
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