Outreach and Advertising Services

Written Question Submittal Deadline: July 1st, 2026

Response to Written Questions/Answers: July 8th, 2026

Final Date for Proposal Submission: July 22nd, 2026

Interviews: August 10th-14th, 2026

Notice of Intent to Award: August 24th, 2026

Proposed Award Date: September 15th, 2026

This RFP seeks a vendor to provide strategic outreach, marketing, and advertising services aimed at increasing public awareness, engagement, and program participation, with an emphasis on consumer protection outcomes. The selected partner will be responsible for planning and implementing statewide outreach initiatives, especially targeting underserved and priority communities, by working in collaboration with community-based organizations and government agencies, and leveraging trusted local advocates.

The scope includes designing and executing integrated marketing campaigns across digital and social media channels, radio, outdoor advertising, and community outreach materials such as brochures and signage. Vendors must ensure all content is multilingual, accessible, and compliant with state requirements, employing consistent branding and messaging. Responsibilities also encompass developing robust media strategies with precise audience targeting, running both paid and organic campaigns, and obtaining necessary approvals before launch.

Additionally, the vendor will track and analyze campaign performance through data analytics, conduct audience research and focus groups starting in the second year, and deliver actionable insights for ongoing optimization. These services are crucial for effectively engaging hard-to-reach populations such as the low-income, uninsured, or otherwise underserved.