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Opioid Use Disorder Anti-Stigma Medications Marketing Campaign Services

Overview


Marketing, Advertising & Social Media
Prince Frederick, Maryland, United StatesPosted: August 18, 2026Deadline: September 28, 2026

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SUMMARY


Maryland seeks a marketing services vendor to develop and implement an opioid use disorder anti-stigma campaign. Services include outdoor advertising, digital and social media outreach, and ongoing website maintenance and expansion.

KEY REQUIREMENTS


BUDGET

Verified

$43,519

CONTRACT DURATION


8 months

TIMELINE


Advertise/Email: August 17th, 2026

Pre-Application Conference: August 31st, 2026

Application Submission Deadline: September 28th, 2026

Letters of Award sent: October 9th, 2026

CONTACTS


Primary procurement contact — name, title, email, and phone

Additional decision-makers and their departments

Issuing Agency


Calvert County Local Behavioral Health Authority

Organization overview and procurement intelligence available on paid plans.
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DESCRIPTION


The Maryland procuring organization is seeking a vendor to provide marketing campaign services focused on opioid use disorder, anti-stigma messaging, and medications for treatment. The selected vendor will develop a comprehensive marketing strategy and implement it as an effective public education and awareness campaign.

The work includes creating a billboard advertisement and signage for four statue pedestals using existing campaign images and themes. The vendor will also deploy existing marketing materials through online digital display advertising and social media to educate the public and help reduce stigma associated with opioid use disorder and its medications.

The vendor will maintain, update, and expand the existing campaign website, including diagnosing and resolving technical issues to ensure full platform functionality. Questions related to the solicitation must be submitted by August 31, 2026.

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Frequently asked questions


When is the submission deadline?
Submissions are due September 28, 2026.
What is the budget for this RFP?
The published budget is $43,519.
Who issued this RFP?
It was issued by Calvert County Local Behavioral Health Authority. The work is located in Prince Frederick, Maryland, United States.
Who is a good fit for this opportunity?
  • Marketing or advertising agency experienced in public health and behavioral health campaigns
  • Proven expertise in anti-stigma messaging and community education
  • Capable of producing billboard, signage, digital advertising, and social media content
  • Experienced in website maintenance, technical troubleshooting, and content expansion
  • Strong portfolio of integrated campaigns using existing brand assets and creative themes

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